What Small Businesses Can Learn From Gym Marketing

Gyms are constantly on the lookout to get more members. They are actually one of the most effective marketers in the industry for their ability to constantly have high conversions using creative slogans, promotions and various ploys to get customers in their doors. Once the prospect is in their office it is up to the marketer to make the sale.

When examining many of the ways gyms utilize their marketing efforts we can quickly see why some are so successful. Below are a few tips to increase sales in your own business. Feel free to apply these to just about any industry as these can be seen as universal applications to just about any field.

Signage – Many times gyms are more offline than they are online. With that, many times the gym themselves are looking to promote themselves using visual signs in their windows. By using these signs, prospects are more likely to enter the building. However, what gyms do best is creating compelling copy that will entice just about anybody.

Copy – Gyms are notorious for their effective copy. Be sure that your copy follows what seems to be their plan for success – first create the offer with price, then give a deadline for the person to follow-through on it. This will help in putting an immediate call to action, and will also help in motivating your prospect to go through your doors.

Follow-up – Gyms are always following up with prospects. Be sure that your follow-up is consistent and friendly. Most gym owners and recruiters stop at little to get their prospect on the phone; as a result they have high conversions and often get the sale through their repetitive (albeit sometimes annoying) follow-up. Just be sure to remain courteous and respectful of their time if they are busy.

Referral Programs – Many times gyms will have referral programs. These programs incentivize their existing customer base to refer their friends to the gym. This helps in activating word-of-mouth marketing and will also help perpetuate all marketing efforts to interested people.

With these tips and a few follow-through efforts your marketing efforts are sure to pay off in the long run. Just remember to keep consistent and keep on point with all of your initiatives – and don’t give up.