Direct Marketing On The Internet

The companies that generate the most profits from online marketing, like any other forms of marketing, are those that use direct marketing principles in everything they do.

Direct marketing, unlike traditional marketing, is all about achieving a return on investment from your advertising spend and tracking the response from each individual campaign.

Direct marketing focuses on producing immediate profits or results. Traditional marketing is about ‘branding’.

The biggest difference between traditional marketing and direct marketing (apart from the immediate, identifiable profits) is that you can achieve all the benefits of traditional advertising with direct marketing, such as branding, but you can’t achieve all of the benefits of direct marketing from traditional marketing, such as immediate profits.

For example, let’s say you advertise in magazines, and you have ads in BRW, Forbes and Times, with each one costing you $8,000 for a full page. Traditional marketing would spend the advertising budget to advertise in each paper for the purpose of ‘branding’ with no real purpose except to let the public know about one of their products or, even worse, to let them know the company exists.

Direct marketing would spend the advertising budget in each paper but they would have a clear reason for advertising, would offer something of value and would provide clear instructions on how the reader can redeem that value, such as a free gift or a coupon. They would use different phone numbers in each of the advertisements so they could track how many sales were made from each ad, and what the ROI was for each ad. With this information, they can identify which ad produced profits and which ad produced a loss, then continue advertising in the profitable medium and stop advertising in the others.

Online marketing is the same. There are those companies which use traditional marketing methods (the vast majority) and there are those that use direct marketing methods (the successful minority).

In the offline world, direct marketing means tracking the results from newspaper ads, magazine ads, pamphlets, radio advertising and TV advertising… so that you know exactly how much profit you make from each advertising medium.

In the Internet world, direct marketing means tracking the results from pay-per-click advertising campaigns, search engine optimisation campaigns, email marketing campaigns, banner advertising campaigns, contextual advertising campaigns, affiliate marketing campaigns and everything you do to drive new sales to your business.

One of the advantages the Internet provides to direct marketers is the speed and ease of tracking all marketing campaigns, identifying profit centres and loss centres and then continually improving ROI from each marketing avenue.

Before the Internet, and even now, tracking response from offline advertising involved setting up multiple phone numbers and waiting (sometimes months) to see the results. On the Internet you can see results in as little as 24 hours and then adjust the marketing spend to suit.

If you want to generate maximum profits from online marketing then you must think like a direct marketer, where every dollar spent must bring back at least two or three times the investment.

Why Direct Sales is the Greatest Career for Women

Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.

Direct Source Millionaire, Online Marketing Courses and Videos

Direct Source Millionaire has hours of videos and training on how to boost traffic to your site. They also offer several books filled with tons of information on creating the best format to drive traffic. These books include information on the “Google Factor” as well as “Article Marketing” and “Keywords”. There is a complete library and a wealth of information on Internet Marketing.

These E-Courses could be what you have been missing to take your career to the next path. The tips that are offered by the course will basically lead people who have a home based website on how they can increase their clientele by use of article marketing. Using articles in marketing a business has been proven to be one of the most effective methods to expand the customer base of a business.

One of the common weaknesses that have been attributed to use of “e” courses is lack of adequate customer support. This makes the skills learned in using articles in promoting the website rather futile. There is a lot of information but there are some technical parts that the owners of the programs should help their clients in understanding more clearly. The Direct Source Millionaire program provides an end to this problem through offering adequate customer support to all their clients. In case of any technical part in article marketing clients cannot understand; then they can consult the customer care of the company. They are one of the few companies that actually offer LIVE CUSTOMER SERVICE. Read on for more reasons why you should consider using this method.

The strategies taught have been all tried and proven effective. All the article marketing strategies taught in this course have already been tried and proven effective. People who have compiled the information have in the past been using articles in promotion of their website(s) and have made millions using the same methods online. The course is a blueprint of the methods they have also used in attaining the same level of success.

Direct Response Marketing is gaining popularity as many people are establishing more websites. Article marketing is just one of the methods that require to be applied in order to widen the customer base for the flourishing businesses.

Using articles as a way of promoting a home based business is cost efficient and effective, if only it can be done in the right way. Direct Source Millionaire has all the techniques required in making you efficient and effective in article marketing. This course will guide you on strategies that will show you on the right way of getting the clients back to you.

Wishing you all the best in your internet marketing ventures,