What Small Businesses Can Learn From Gym Marketing

Gyms are constantly on the lookout to get more members. They are actually one of the most effective marketers in the industry for their ability to constantly have high conversions using creative slogans, promotions and various ploys to get customers in their doors. Once the prospect is in their office it is up to the marketer to make the sale.

When examining many of the ways gyms utilize their marketing efforts we can quickly see why some are so successful. Below are a few tips to increase sales in your own business. Feel free to apply these to just about any industry as these can be seen as universal applications to just about any field.

Signage – Many times gyms are more offline than they are online. With that, many times the gym themselves are looking to promote themselves using visual signs in their windows. By using these signs, prospects are more likely to enter the building. However, what gyms do best is creating compelling copy that will entice just about anybody.

Copy – Gyms are notorious for their effective copy. Be sure that your copy follows what seems to be their plan for success – first create the offer with price, then give a deadline for the person to follow-through on it. This will help in putting an immediate call to action, and will also help in motivating your prospect to go through your doors.

Follow-up – Gyms are always following up with prospects. Be sure that your follow-up is consistent and friendly. Most gym owners and recruiters stop at little to get their prospect on the phone; as a result they have high conversions and often get the sale through their repetitive (albeit sometimes annoying) follow-up. Just be sure to remain courteous and respectful of their time if they are busy.

Referral Programs – Many times gyms will have referral programs. These programs incentivize their existing customer base to refer their friends to the gym. This helps in activating word-of-mouth marketing and will also help perpetuate all marketing efforts to interested people.

With these tips and a few follow-through efforts your marketing efforts are sure to pay off in the long run. Just remember to keep consistent and keep on point with all of your initiatives – and don’t give up.

Most Common Postcard Marketing Mistakes

Several businesses already know the importance and benefits of postcard marketing. Postcard marketing is the great way to get someone’s attention. Postcards are also excellent to:

  • Promote your product and service offers
  • Generate more website traffic and sales leads
  • Introduce your products and services
  • Keep in touch with new and existing customers

Mail first needs to be open to read. People often only look at envelop and decide that they are not interested. On the other hand, postcards are already open and ready to read and get readers attention. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate the high rate of consumers response. When you combine all postcard marketing factors, you can see how powerful postcard marketing is.

So, it is very important to avoid common mistakes in the implementation of postcard marketing.

Not Targeting the Prospects

Make a best possible list of your target audience. You should have in-house list of the target audience. If you don’t have in house mailing list, you can create your own list or you can rent one to a list broker. For a free list, you can rent newsletter subscriber lists of and publication read by prospects in your target market.

Repetition mailing

For a successful, postcard marketing campaign, you need to have regular repetitive mailings. When you send postcards again and again to your target audience, it can build familiarity and credibility of your company among people. It is the best cost effective way to contact number of times your customers before it leads to sale and increase your revenue.

Postcard information

Postcard should contain brief personal message that can produce lovely expressive reaction from readers. It can generate extensively more replies than a long confusing message from your consumers than the postcard. However, at the same time postcard should look professional.

Mailing Missteps

Don’t use indicia, if possible. People consider it junk mail. First-class stamps may costs little more but, it makes postcard friendlier and generates more responses. First-class mail also offers you additional benefits such as “return to sender” – in case if the address is no longer valid. You can update your mailing lists with the first-class mailing. You should also consider dates of arrival, if you are unsure you can consult with your postal service.

Printing cost

Don’t spend too much money on your postcard printing. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increase.

Postcards as Sales Pitch

Don’t provide too much information to your postcard. Just promote the benefit of your product and service. In this way, you can increase sales lead and website traffic. Use postcard to grab the reader’s attention.

Postcard design

Your postcard design should contain headlines, images, and important information. Use bright colors to get the consumer’s attention. Keep the message simple and brief – considering bullet points are a good option.

Contact information

Don’t forget to provide contact information such as telephone, fax, call number and email address. It’s a common sense to provide your company name as well.

Proofread

Before you print your postcard message, check spell, grammar, punctuation or any typological errors. You must proofread your message before printing. A great way to proofread is to read the message loudly. It is also good to have someone to review it because you may overlook mistakes.

You can make your postcard marketing tool more effective than ordinary simple postcard by simply avoiding these mistakes.

Different Types of Building Inspections and When You Need Them

There are many types of inspections that should be done before you buy a new house or move into an old one. Here are some of the most common types of inspections and when they are necessary.

Building Inspection

A building inspection is usually performed by a professional inspector, who will check for any structural damage in the foundation, roofing, plumbing, electrical wiring and heating systems. This type of inspection can range from simple to very thorough, depending on what needs checking up on. The inspector may also provide tips about how to maintain your home or commercial building so you don’t have problems in the future. This is why getting a pre-purchase inspection report in Sydney is so vital.

Home Inspection

A home inspection is usually performed by an inspector who has been certified for many years after completing required training courses. This thorough type of inspection will check all the systems and components of the house, including appliances, ventilation, electrical wiring and plumbing fixtures. During construction inspections prior to closing on a new build project, inspectors typically follow the plans with utmost precision in every stage along the way before they issue their final report at completion.

Home Inspections in Sydney and other cities are usually performed by an inspector who is very experienced in identifying problems around buildings or homes that may not be visible otherwise. They often have completed special classes to become able to perform these types of inspections properly if needed during renovation projects or when buying or selling property. It is vaguely different from other building inspections because it focuses mainly on residential homes and isn’t as extensive or technical.

Timber Pest Inspection

Termites can wreak havoc in a home and you won’t even know it until something terrible happens. This is why getting a timber pest inspection in Sydney is very important. Termites are attracted to moist, warm conditions and they can completely decimate a home in just a short amount of time without the owner even knowing. A timber pest inspection will check for any sign of termite infestation or damage, as well as fungal decay which is something else that these pesky creatures love feasting on. They are pests that can cause extensive damage to your home in a very short amount of time, so it is important to have this inspection done before you buy or sell property.

It’s always a good idea to have an experienced pest control company inspect your home or business property on a regular basis. They’re trained professionals who know exactly where and what conditions to look for when it comes to infestations. Not only do these inspections help identify infestations at their earliest stages, but they allow you take action against them quickly with proper treatment plans along with follow-up inspections until all pests have been eradicated.

Swimming Pool Inspection

Pool safety inspections are also important in Australia if you are thinking of getting a home with a pool, as it is a legal requirement. Pool Safety Inspections in Sydney and elsewhere are usually performed by an inspector who has been trained and certified to perform this type of inspection properly, and they will identify the different types of risks that could be present around your pool as well as issues with chlorine levels or other chemicals. They will also identify safety issues which will need to be addressed prior to giving a certificate of conformity. A swimming pool safety inspection is often performed as part of a home and pool package. This will allow the inspector to identify any potential issues with your new property, which can be an advantage because it saves you from having to call in two separate companies who may charge more for their services. It also ensures that there aren’t multiple people going through your new home, so it reduces the risk of someone overlooking something important.

Mould Inspection

Mould can be quite harmful to people suffering from breathing problems, allergies, asthma and other respiratory conditions. The best way to prevent any problems is by doing a mould inspection before purchasing or moving into your dream home. A professional mould inspector will check all of the visible surfaces for signs of water damage, overgrown vegetation in exterior drainage areas which could be harbouring spores, as well as inspect air quality inside. Mould can also be a sign of water damage or leaking pipes, which are often times not visible to the naked eye. A mould inspection will also check for any signs of drainage problems, standing water in crawlspaces, and other areas where moisture may be trapped. Any evidence of hidden leaks should be reported immediately so that they can be properly resolved before further damage is done.

Radon Test

Radon tests are important in order to check for dangerous levels of this gas in the air. Radon is a colourless, odourless radioactive gas that can cause cancer if you are exposed to it for long periods of time. The test will check for elevated levels of radon in the air by analysing samples taken from inside your home or business. You may need multiple tests depending on how large and open your structure is, so these tests should be conducted before construction begins, after major renovations have been done to the building, as well as while any heating systems are being tested.

Sewer Line and Septic Tank Checks

Sewer lines and septic tank issues can cause a lot of problems in residential and commercial areas. This is because when they are not working properly, that can cause waste to back up into homes or businesses during rain storms or flooding conditions. When this kind of issue occurs, it may be a good idea to have septic tank inspections done in order to determine the best way forward with rectifying issues. It is also important because sewer line problems can occur due to tree roots growing too close to the piping, which means you will need a plumber present for these inspection services as well, so everything gets fixed correctly from both ends.

Environmental Testing for Lead and Asbestos

Inspection for lead paint and asbestos aren’t necessarily inspections, but you should take them into consideration if buying property built before 1980 in Australia, or anywhere else really. The main concern here isn’t so much about immediate dangers from these materials during renovations, which can pose a risk if not handled correctly, but whether there was previous exposure to asbestos /lead paint within the home at some point. If that’s the case then working out how big a risk, you’re dealing with will help you decide what to do next.

In general, there are different types of building inspections, each serving a specific purpose and checking for problems in various areas. It is important to be totally sure of the property you intend buying, because you don’t want to have to make additional payments for rectification and repairs after investing your money on a property. Always get the services of a professional company or inspector, so that you can be sure that the job will be done right.