Solving the 5 Most Common Web Marketing Problems

If you could utilize one direct response marketing strategy that will solve multiple web marketing problems, conducting either a Teleseminar or webinar should rank high on your must do list. Simply stated, they are the most cost effective ways to drive traffic, generate leads and convert to sales at a higher rate than other form of advertising – online or offline. Most web marketing concerns center on the “Big 5″.

Traffic: “I need to drive more traffic to my website”

Visibility: “Visitors leave too quickly, don’t navigate through site, or take action”

Credibility: “How do I build confidence in my products and services if they don’t know me?”

Leads: “I need to generate more quality leads”

Conversion: “How do I convert leads to sales”

It does not matter what business you are in, teleseminars or webinars are your fastest, easiest, most economical ways to boost your sales and profits. They are excellent for conveniently educating an audience on a specific topic and to promote or up-sell an event, service or product in the comfort of their own environment (home or office).

Documented Result: 2200 Leads from One Teleseminar Attendee!

In Boston, a company decided to use teleseminars to improve their business. The second, in a series of three teleseminars, netted a “Big Fish” — the head of a project management association that wanted the company to “meet and speak to the membership” of 2200 corporate executives from across the United States. Imagine creating a strategic alliance and gaining entry with the organization’s membership that represent a broad cross section of Corporate America.

Why Teleseminars and Webinars Are So Effective:

The teleseminar consists of a FREE conference call that can last up to 1 hour where you can introduce yourself, your products and services to your listeners. This gives you, the seller, an opportunity to interact with your prospective clients and create a following. Niche marketing web pages are created to “invite the target audience” to attend. Emails are sent out in html and sign-ups are collected in a database for further communications, updates and future marketing opportunities. But that’s only the beginning! Equally with webinars that include a PowerPoint interactive presentation for even more dynamic results.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Why Direct Sales is the Greatest Career for Women

Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.

Direct Mail Marketing and Wine Labels – What’s Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong’s innovative direct mail marketing tactics.An excerpt:”Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer’s individual information on the label – ‘From the wine cellar of so-and-so,’ or ‘A gift from such-and-such corporation’.”

The program continues to this day, as living testament to its effectiveness.That story got me thinking about the way we market our products and services in relation to their uniqueness.For instance:Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don’t more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?Marketing the RemarkableRodney Strong took something simple but interesting — personalized wine labels — and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!Here’s the idea again:Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.How Do You Measure Up?If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of “the old remarkable.”Or think of it this way…If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) — would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?Instead of struggling to promote something average, dig deep to find the above-average aspect of what you’re selling. If there isn’t such an aspect … go back to the drawing board and make one.* You may republish this article in its entirety as long as you include the byline and author’s note. If publishing online, please leave the hyperlinks active.