Direct Mail Marketing and Wine Labels – What’s Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong’s innovative direct mail marketing tactics.An excerpt:”Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer’s individual information on the label – ‘From the wine cellar of so-and-so,’ or ‘A gift from such-and-such corporation’.”

The program continues to this day, as living testament to its effectiveness.That story got me thinking about the way we market our products and services in relation to their uniqueness.For instance:Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don’t more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?Marketing the RemarkableRodney Strong took something simple but interesting — personalized wine labels — and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!Here’s the idea again:Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.How Do You Measure Up?If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of “the old remarkable.”Or think of it this way…If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) — would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?Instead of struggling to promote something average, dig deep to find the above-average aspect of what you’re selling. If there isn’t such an aspect … go back to the drawing board and make one.* You may republish this article in its entirety as long as you include the byline and author’s note. If publishing online, please leave the hyperlinks active.

Direct Source Millionaire, Online Marketing Courses and Videos

Direct Source Millionaire has hours of videos and training on how to boost traffic to your site. They also offer several books filled with tons of information on creating the best format to drive traffic. These books include information on the “Google Factor” as well as “Article Marketing” and “Keywords”. There is a complete library and a wealth of information on Internet Marketing.

These E-Courses could be what you have been missing to take your career to the next path. The tips that are offered by the course will basically lead people who have a home based website on how they can increase their clientele by use of article marketing. Using articles in marketing a business has been proven to be one of the most effective methods to expand the customer base of a business.

One of the common weaknesses that have been attributed to use of “e” courses is lack of adequate customer support. This makes the skills learned in using articles in promoting the website rather futile. There is a lot of information but there are some technical parts that the owners of the programs should help their clients in understanding more clearly. The Direct Source Millionaire program provides an end to this problem through offering adequate customer support to all their clients. In case of any technical part in article marketing clients cannot understand; then they can consult the customer care of the company. They are one of the few companies that actually offer LIVE CUSTOMER SERVICE. Read on for more reasons why you should consider using this method.

The strategies taught have been all tried and proven effective. All the article marketing strategies taught in this course have already been tried and proven effective. People who have compiled the information have in the past been using articles in promotion of their website(s) and have made millions using the same methods online. The course is a blueprint of the methods they have also used in attaining the same level of success.

Direct Response Marketing is gaining popularity as many people are establishing more websites. Article marketing is just one of the methods that require to be applied in order to widen the customer base for the flourishing businesses.

Using articles as a way of promoting a home based business is cost efficient and effective, if only it can be done in the right way. Direct Source Millionaire has all the techniques required in making you efficient and effective in article marketing. This course will guide you on strategies that will show you on the right way of getting the clients back to you.

Wishing you all the best in your internet marketing ventures,

How To Use the 60-30-10 Database Marketing Formula To Increase Profits

The definition of database marketing is doing more with customers you already have. That’s a very simple definition, yet necessary, because a lot of businesses focus on getting new business while neglecting their current customers.

To implement effective database marketing, use the 60-30-10 direct marketing formula for success. Its components are:

1. Your list – which contributes 60% to your marketing success

2. Your offer – the copy or message and whatever you’re promoting which contributes 30% to your success, and

3. Everything else – for example, email vs. direct mail, 4-color vs. 1-color, sent on a Monday vs. a Saturday, etc. All of these factors only affect the outcome by about 10%.

If you focus on combining “everything else” with “the offer,” you make only a 40% impact. Yet many business marketers fret over picking out the perfect PMS color, while ignoring the bigger, more important issue of their target audience.

Instead, invest time in segmenting your customer list-niche it down–to make it more targeted. Then match and personalize your offer to make it very special for that targeted segment. The result: 60% + 30% = 90% impact!

The best way to maximize these results is to use database marketing with a customer list. We all know it’s 10 times easier to sell an existing client than it is to find a new one. That conventional wisdom is not disputed.

So the first step in creating your database marketing system is to reach out to people who have done business with you before. Perhaps, they’re not doing business with you right now, but they’re still your customers. They’ve spent money with you. They have a history with you, and they know who you are. Customers are more valuable to your business than a new prospect. This is the profit zone.

Only after you’ve exhausted all opportunities for database marketing to customers should you consider adding the next tier of profitable lists: prospects who behave most like your current customers. The further you stray from your customer database profit zone, the less likely your database marketing campaigns will succeed and the more expensive it will be to attract new customers.