Direct Mail Marketing and Wine Labels – What’s Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong’s innovative direct mail marketing tactics.An excerpt:”Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer’s individual information on the label – ‘From the wine cellar of so-and-so,’ or ‘A gift from such-and-such corporation’.”

The program continues to this day, as living testament to its effectiveness.That story got me thinking about the way we market our products and services in relation to their uniqueness.For instance:Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don’t more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?Marketing the RemarkableRodney Strong took something simple but interesting — personalized wine labels — and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!Here’s the idea again:Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.How Do You Measure Up?If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of “the old remarkable.”Or think of it this way…If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) — would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?Instead of struggling to promote something average, dig deep to find the above-average aspect of what you’re selling. If there isn’t such an aspect … go back to the drawing board and make one.* You may republish this article in its entirety as long as you include the byline and author’s note. If publishing online, please leave the hyperlinks active.

How to Sell a Book With YouTube Marketing

Most successful authors face the same question. How do I sell my book? Creative writing classes teach you how to express yourself through poetic prose but not on how to sell a book once it’s completed. Book signings and events are a great way to get your name out there. The problem is, if nobody knows who you are then why would they come to your book signing?This is where video marketing comes in. The power of the internet gives authority to anyone who wants to use it for innovative and efficient ways to market products or services. The best video marketing strategy is YouTube marketing.The following steps are for authors who need help marketing their books and want a creative and inexpensive way to reach millions of potential followers.Making a commercial for yourself is easier that you may think.Step 1: Choose a recording method: Video tape yourself giving a seminar, lecture or discussing a topic that your book focuses on. For instance, if you have a cook book, video yourself preparing a signature meal and make your own cooking show. You can also record your computer screen using free software. Use images as a slide show and read a chapter from your book as if you are giving a powerpoint presentation.Step 2: Record yourself or hire a professional voice actor to read a chapter to spark the interest in the listener. If you are on a budget this is the best way to reach a large target audience without spending a lot of money.Step 3: Create a YouTube Account and begin posting your videos. Audio books sell very well. Video marketing a book is very similar and while people are on their pc working, they can listen to chapters of your book recorded on video. Videos also spread much faster than audio on the internet.Step 4: Determine who are you selling the book to.Hint: Everyone, is not a good answer. You should have a niche group of people that want to buy your book and market directly to them. It will help your video go viral in the right community and then your product will sell better and faster. Use the keywords from that niche for your title on the video. Don’t use the title of your book because people still don’t know who you are or what your book is about. Using a key search term will insure your video gets more views.Step 5: Link you YouTube video to your website (please tell me you have one) so viewers can get more information about you, sign up for your newsletter or actually purchase the book online.Your website should also have video chapters available for potential buyers to listen to a chapter of your thoughts and views. YouTube marketing can be very beneficial to you. It’s an untapped arena for authors and you will set yourself aside from your competition with the use of video to sell a book.Step 6: Use a YouTube friend adder to make your video go viral in a matter of hours. Introducing your video to millions of other YouTube users will take an eternity if you manually do it one person at a time. Professional YouTube marketers automated as many steps as possible. Let automated software do the work for you so you can reap the rewards and continue to create and share.

Direct Source Millionaire, Online Marketing Courses and Videos

Direct Source Millionaire has hours of videos and training on how to boost traffic to your site. They also offer several books filled with tons of information on creating the best format to drive traffic. These books include information on the “Google Factor” as well as “Article Marketing” and “Keywords”. There is a complete library and a wealth of information on Internet Marketing.

These E-Courses could be what you have been missing to take your career to the next path. The tips that are offered by the course will basically lead people who have a home based website on how they can increase their clientele by use of article marketing. Using articles in marketing a business has been proven to be one of the most effective methods to expand the customer base of a business.

One of the common weaknesses that have been attributed to use of “e” courses is lack of adequate customer support. This makes the skills learned in using articles in promoting the website rather futile. There is a lot of information but there are some technical parts that the owners of the programs should help their clients in understanding more clearly. The Direct Source Millionaire program provides an end to this problem through offering adequate customer support to all their clients. In case of any technical part in article marketing clients cannot understand; then they can consult the customer care of the company. They are one of the few companies that actually offer LIVE CUSTOMER SERVICE. Read on for more reasons why you should consider using this method.

The strategies taught have been all tried and proven effective. All the article marketing strategies taught in this course have already been tried and proven effective. People who have compiled the information have in the past been using articles in promotion of their website(s) and have made millions using the same methods online. The course is a blueprint of the methods they have also used in attaining the same level of success.

Direct Response Marketing is gaining popularity as many people are establishing more websites. Article marketing is just one of the methods that require to be applied in order to widen the customer base for the flourishing businesses.

Using articles as a way of promoting a home based business is cost efficient and effective, if only it can be done in the right way. Direct Source Millionaire has all the techniques required in making you efficient and effective in article marketing. This course will guide you on strategies that will show you on the right way of getting the clients back to you.

Wishing you all the best in your internet marketing ventures,