16 Tips to Direct Mail Marketing Success

1. Do the Math.
Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even. Remember, its money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.

2. Always Key Code, Record and Analyze Results.
Assign a key code to each list, record and analyze the responses for each code. You’ll see which files are working better than others. Do this on every mailing. When email marketing, use coded links to a special order page in your web site. Many mailers do the key coding but neglect to record and/or analyze. So, they never learn what works and what doesn’t.

3. Test Everything Else, Too.
Copy, package design, offer, pricing and timing are key elements that can also affect a direct mail campaign. Key code, record and analyze results of each change in your mailings.

4. Be a Smart List Buyer.
Keep in mind a few things when you’re ordering lists:

o One time use – Lists are for one time use only. The names are the property of the list owner. However, mailers do own the names of those individuals who respond to their promotion.

o Be flexible – Direct mail lists offer many options; however, all the bells and whistles may not be available on every list.

o Samples – List owners usually require a sample – even just a rough sample – of what you plan to send.

o Time – Many lists can be shipped in 24 hours. Others may take a week or more.

o Minimums – Most list owners require a minimum order of 5,000 names.

o Prepayment – Most list suppliers require prepayment from first time customers.

5. Build Your Own Mailing List.
Your customers, trade show leads, other prospects, inquirers and former buyers are the feedstock for your own comprehensive own direct marketing list. Be sure to include opt-in email addresses. Many BLC list customers have also asked us to market their organizations’ mailing lists. Got an up to date list of 10,000 or more names? Ask us about marketing your file for additional income.

6. Focus on Your Audience.
Your selling message should address the specific needs and interests of your audience. A good list professional will be specific, too. With the details you give them, they will recommend lists that home in on your best customer prospects.

7. Know Each List Type.

o Direct Mail (Snail Mail) – For use in direct mail marketing programs conducted by the marketer. Many of these lists are also available with telephone numbers at additional fees for telemarketing programs.

o e-mail – For use in email marketing programs. Reputable and effective email lists use only opt in names. email list owners nearly always do the mailing for the marketer.

8. Consider Various List Sources.

Keep in mind a few terms when considering lists:

o Association – Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.

o Subscriber – Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.

o Buyer – Proven buyers of a list owner’s product or service. Often offered with a “hot list” or “recent buyers” sub-file at an up-charge.

o Compiled – Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.

9. Determine List Price.
Direct mail lists most often have a base price per thousand names, expressed “/M”. Options to select geographic areas, job titles, industries, or to add key coding and the like are additives also priced by the thousand names. Shipping and handling charges are charged by the order.

10. How Mailing Lists Are Supplied. Today, most mailing lists are sent via email. However, they can also be provided on floppy, CD, Cheshire and pressure sensitive label stock.

11. Get Your Envelope Opened.
A live stamp, instead of pre-printed indicia or meter mark, short teaser copy and name and address printed directly on a closed face envelope will go a long way toward keeping your mailing from landing in the trash unopened.

12. Use Color in Your Letter Effectively.
Try a blue signature and sparing color use elsewhere to emphasize your most important points.

13. Provide all the Product Details in Direct Mail.
Give your reader everything he/she needs to make a decision. Features, functions and benefits…the more the better.

14. Be Extra Brief in email
You have just fractions of a second. Be quick and tempting. Use the subject line as your teaser copy. Link to your home page in several places.

15&16. Use a List Professional.
(This tip has two numbers because it’s so important.) Use a list pro with years of experience, hundreds of regular customers and a solid reputation throughout the business. They should have access to the best lists and work with sources around the world. List professionals can help you find promising new names that you never knew existed. And, they’ll steer you away from those files you ought to avoid. A list pro will also coordinate the time-consuming list acquisition process (ordering, tracking, shipping, billing, etc.) at no additional charge to you.

Additional information is available from http://www.bethesda-list.com

(c) 2006, Bethesda List Center, Inc.

Direct Source Millionaire, Online Marketing Courses and Videos

Direct Source Millionaire has hours of videos and training on how to boost traffic to your site. They also offer several books filled with tons of information on creating the best format to drive traffic. These books include information on the “Google Factor” as well as “Article Marketing” and “Keywords”. There is a complete library and a wealth of information on Internet Marketing.

These E-Courses could be what you have been missing to take your career to the next path. The tips that are offered by the course will basically lead people who have a home based website on how they can increase their clientele by use of article marketing. Using articles in marketing a business has been proven to be one of the most effective methods to expand the customer base of a business.

One of the common weaknesses that have been attributed to use of “e” courses is lack of adequate customer support. This makes the skills learned in using articles in promoting the website rather futile. There is a lot of information but there are some technical parts that the owners of the programs should help their clients in understanding more clearly. The Direct Source Millionaire program provides an end to this problem through offering adequate customer support to all their clients. In case of any technical part in article marketing clients cannot understand; then they can consult the customer care of the company. They are one of the few companies that actually offer LIVE CUSTOMER SERVICE. Read on for more reasons why you should consider using this method.

The strategies taught have been all tried and proven effective. All the article marketing strategies taught in this course have already been tried and proven effective. People who have compiled the information have in the past been using articles in promotion of their website(s) and have made millions using the same methods online. The course is a blueprint of the methods they have also used in attaining the same level of success.

Direct Response Marketing is gaining popularity as many people are establishing more websites. Article marketing is just one of the methods that require to be applied in order to widen the customer base for the flourishing businesses.

Using articles as a way of promoting a home based business is cost efficient and effective, if only it can be done in the right way. Direct Source Millionaire has all the techniques required in making you efficient and effective in article marketing. This course will guide you on strategies that will show you on the right way of getting the clients back to you.

Wishing you all the best in your internet marketing ventures,

Why You Shouldn’t Put All Your Eggs In One “Marketing Basket”

Are you making the same business mistakes that most small business owners make? Hopefully you aren’t, because it can really take a toll on how much money you’re spending on your advertising campaigns. One of the biggest mistakes that you can make is relying on solely one source of advertising your business.

It’s always best to have more than one way to bring a customer, because you don’t want to put all your eggs in one basket and have one source gone, and no more sources. That’s why I make it a point to advertise my business in most ways as possible. I think you should do the same too.

For example, the only way that I used to market my business online, is through articles. I thought it would be okay to write a ton of articles and submit them, and then do nothing else for my business. Unfortunately, my website traffic had hit a plateau, and I was forced to try something new because the article marketing strategy had become semi-ineffective.

If you’re only marketing your business in one way, then I suggest that you change your habits immediately. At any time your one source of business could dry up on you, and you’re left holding the bag. It’s always best to have more than one way of getting visitors into your door, so keep this in mind.

You could put yourself on a marketing schedule or marketing routine that emphasizes all of the avenues that you can promote your business in. For example, you could mix yellow pages advertising, combined with newspaper advertising, and direct mail just to start. After you’ve mastered these techniques, make room for more strategies.

Now obviously you don’t need to use every marketing technique in the book just to market your business. Usually if you’re the owner of the business and you play an active role in the operations of things, you may not have time to implement some of the marketing strategies available to you. And that’s just because there’s simply not enough time in the day to run your business and market at the same time.

You have 2 choices here: The first choice is that you can hire another staff member to work in your business while you focus on the marketing. Or… you can continue to work in your business and moderately market your products. It all depends on how much money you can afford to spend on a new employee. So make this a wise choice.

I personally think that you should consider hiring a new employee. There are so many things that you can do to market your business, and I think that relying on one traffic source is a path to business destruction. Make use of any other free time that you have to come up with new marketing ideas.

Consider mailing postcards, direct mail letters, press releases, advertorials, classified advertising, newspaper advertising, and etc. There are so many ways that you can market your business, so take advantage of these marketing techniques today.

Good luck with marketing your products and services.