How to Sell a Book With YouTube Marketing

Most successful authors face the same question. How do I sell my book? Creative writing classes teach you how to express yourself through poetic prose but not on how to sell a book once it’s completed. Book signings and events are a great way to get your name out there. The problem is, if nobody knows who you are then why would they come to your book signing?This is where video marketing comes in. The power of the internet gives authority to anyone who wants to use it for innovative and efficient ways to market products or services. The best video marketing strategy is YouTube marketing.The following steps are for authors who need help marketing their books and want a creative and inexpensive way to reach millions of potential followers.Making a commercial for yourself is easier that you may think.Step 1: Choose a recording method: Video tape yourself giving a seminar, lecture or discussing a topic that your book focuses on. For instance, if you have a cook book, video yourself preparing a signature meal and make your own cooking show. You can also record your computer screen using free software. Use images as a slide show and read a chapter from your book as if you are giving a powerpoint presentation.Step 2: Record yourself or hire a professional voice actor to read a chapter to spark the interest in the listener. If you are on a budget this is the best way to reach a large target audience without spending a lot of money.Step 3: Create a YouTube Account and begin posting your videos. Audio books sell very well. Video marketing a book is very similar and while people are on their pc working, they can listen to chapters of your book recorded on video. Videos also spread much faster than audio on the internet.Step 4: Determine who are you selling the book to.Hint: Everyone, is not a good answer. You should have a niche group of people that want to buy your book and market directly to them. It will help your video go viral in the right community and then your product will sell better and faster. Use the keywords from that niche for your title on the video. Don’t use the title of your book because people still don’t know who you are or what your book is about. Using a key search term will insure your video gets more views.Step 5: Link you YouTube video to your website (please tell me you have one) so viewers can get more information about you, sign up for your newsletter or actually purchase the book online.Your website should also have video chapters available for potential buyers to listen to a chapter of your thoughts and views. YouTube marketing can be very beneficial to you. It’s an untapped arena for authors and you will set yourself aside from your competition with the use of video to sell a book.Step 6: Use a YouTube friend adder to make your video go viral in a matter of hours. Introducing your video to millions of other YouTube users will take an eternity if you manually do it one person at a time. Professional YouTube marketers automated as many steps as possible. Let automated software do the work for you so you can reap the rewards and continue to create and share.

How To Use the 60-30-10 Database Marketing Formula To Increase Profits

The definition of database marketing is doing more with customers you already have. That’s a very simple definition, yet necessary, because a lot of businesses focus on getting new business while neglecting their current customers.

To implement effective database marketing, use the 60-30-10 direct marketing formula for success. Its components are:

1. Your list – which contributes 60% to your marketing success

2. Your offer – the copy or message and whatever you’re promoting which contributes 30% to your success, and

3. Everything else – for example, email vs. direct mail, 4-color vs. 1-color, sent on a Monday vs. a Saturday, etc. All of these factors only affect the outcome by about 10%.

If you focus on combining “everything else” with “the offer,” you make only a 40% impact. Yet many business marketers fret over picking out the perfect PMS color, while ignoring the bigger, more important issue of their target audience.

Instead, invest time in segmenting your customer list-niche it down–to make it more targeted. Then match and personalize your offer to make it very special for that targeted segment. The result: 60% + 30% = 90% impact!

The best way to maximize these results is to use database marketing with a customer list. We all know it’s 10 times easier to sell an existing client than it is to find a new one. That conventional wisdom is not disputed.

So the first step in creating your database marketing system is to reach out to people who have done business with you before. Perhaps, they’re not doing business with you right now, but they’re still your customers. They’ve spent money with you. They have a history with you, and they know who you are. Customers are more valuable to your business than a new prospect. This is the profit zone.

Only after you’ve exhausted all opportunities for database marketing to customers should you consider adding the next tier of profitable lists: prospects who behave most like your current customers. The further you stray from your customer database profit zone, the less likely your database marketing campaigns will succeed and the more expensive it will be to attract new customers.

Self Directed IRA Custodian – A Ticket to the Poorhouse Or Road to Riches – What You Should Know

The right self-directed IRA custodian can provide a lot of help and information. But, there are a lot of new self-directed IRA custodians that don’t provide much of anything at all.

Read The Fine Print

They advertise free and easy on-line setup, but if you look closely, as I have, and read the fine print, they are not truly self directed accounts. They don’t offer all of the options allowed under the law. Like most companies, they have their own mutual funds. They want you to choose one of them and let your money sit there. That’s probably NOT what you want to do.

Complete Control

A self-directed IRA custodian should allow you to have complete control. The set up the account, but they charge a reasonable fee. You fund it, either with a transfer, a roll-over or other funds. Then you make all of the decisions. If you don’t tell your self-directed IRA custodians to do something with your money, no transactions will occur. Of course, you won’t be earning any profits either.

The Best Custodians

The best self-directed IRA custodians allow you to purchase traditional assets, such as stocks and bonds, but they also allow you to invest in real estate, mortgage notes and other more profitable choices. It’s always been important to diversify, but it’s even more so today.

Some People Are Suffering

People who do not have a self-directed IRA custodian or have not fully diversified are suffering right now. With the stock market fluctuation the way that it is, lots of people say that they cannot retire, even though they are well past retirement age. Of course, this is one reason that we have a high unemployment rate. People can’t afford to retire, so they’re holding on to their jobs longer.

You’re Not Going To Be One Of Them

You will compare self-directed IRA custodians and the fees that they charge. You’ll consider all of your investment options, so that you can quickly grow your retirement account and maybe even retire early.

With the right investments and a good self-directed IRA custodian, people are doing that, too. If you’re in your thirties and have already accumulated some funds, you can easily make $10,000 profits, several times per year. By the time you hit 60, you are likely to have several million dollars in the account. Anyone can retire on that.

Get Good Advice

In addition to shopping for self-directed IRA custodians, you should look for some good investment advice. There are new programs, today, that are “guaranteed” to make a profit for your account.

The Hidden Real Estate Market

Even in today’s real estate market there are many people in this country that could afford a reasonably priced house, but they find that none are available in their community. When they do find something affordable, they find that the neighborhood is highly undesirable. There is a surplus of large over-priced houses in planned communities, but there is nothing for low and middle income families.

Many new and seasoned investors are now making a profit from this situation. So, find a good self-directed IRA custodian and get some advice about investing in real estate. That’s the road to retirement.