How To Replicate Dan Kennedy the Marketing and Copywriting Genius

Dan Kennedy is internationally recognized as a ‘millionaire-maker’, helping people in just about every category of business turn their ideas into fortunes. Dan Kennedy is often referred to as the Millionaire Maker for his uncanny ability to help people achieve their goals both financially and in their personal lives, Dan himself has always done business under his terms and was able to

retire totally financially secure at the tender age of 49. Dan Kennedy is the “hidden genius” behind full-page magazine advertisements you’ve undoubtedly seen, direct-mail campaigns you’ve received and TV infomercials you’ve seen. Dan Kennedy is blunt, straightforward, and almost totally lacking in diplomacy.

Marketing Genius

He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

Although Dan Kennedy rarely speaks anymore, except for events sponsored by Glazer-Kennedy Insider’s Circle or a few select engagements for private clients, he was formerly one of the most popular, in-demand speakers on direct marketing-related topics. Here are a few examples: To sneak away with
the exact same money-making tools and profit strategies that others have paid thousands for.

The Best of the Best Of Dan Kennedy To STOP wasting money on advertising guesswork and discover how “MAGNETIC MARKETING” will change your business life forever, be sure to see Dan Kennedy’s Magnetic Marketing To listen in on Dan Kennedy’s closed door, 2-day seminar, where he revealed ALL of his most powerful and most profitable COPYWRITING TECHNIQUES, visit Dan Kennedy’s Copywriting Seminar If you would like to have Dan Kennedy sitting in your office, waiting “on call” to leap to attention and give you his very best advice, answer, or strategy any minute you need it, day or night, then check out Dan Kennedy’s Power Points To discover the little known (and never talked about) SUCCESS

PHILOSOPHIES, BELIEFS, and PERSONAL BEHAVIORS that allow Millionaire and Multi-Millionaire Entrepreneurs to attract maximum money and create maximum wealth in record time, then visit Dan Kennedy’s Wealth Attraction Seminar If you missed the AMAZING Dan Kennedy Customer Appreciation Mega-Conference and want a second chance to hear the most “meat’ per minute you’ve EVER heard, you must visit Dan Kennedy’s Brass Balls CD’s To stop risking another dime on ineffective marketing and discover how to write Million Dollar Ads, Sales Letters, and Websites, check out Dan Kennedy’s ‘How to Write Million Dollar Ads and Sales Letters’ Who else wants to be a Renegade Millionaire. All these great products and more are available for a 10th of their hard copy price on our website.

Sales Systems

Many of Dan’s clients — and “students” including me — achieve really miraculous sales breakthroughs almost overnight. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. “No matter what you sell… or… who you sell it to, Dan’s finally created a simple and easy to use AUTOMATIC “sales message creator” that even an illiterate can use to “snap together” an order pulling sales letter like a child’s jigsaw puzzle.

Information Facts

He is never in his office, never takes incoming calls and new ‘private’ clients are asked to submit information by fax before getting a telephone appointment with him. In the information-publishing field, he has literally guided over two dozen startups to multi-million dollar annual sales. He got his start in the information business by working from a small coffee table in his apartment. He doesn.t need that coffee table anymore.

Marketing Ideas

Entrepreneur Magazine says he has “at least 101 moneymaking ideas for any business owner” — but ‘idea’ is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies. As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King and many others. Dan offers some new ways of looking at old ideas, like if you are self-employed, you can live “off peak” and never need to stand in line again using his fabulous techniques.

Copywriting

Dan’s Copywriting Seminar In-A-Box is definitely the most valuable training I have received in copywriting. But after viewing Dan’s Copywriting Seminar In-A-Box, I can honestly say that I’ve been introduced to hundreds of new ideas that I know will make me thousands of dollars. It is a no nonsense copywriting course for people who want the bare bones info and not a bloated seminar. We have this briiliant product for instant download on the site.

Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. Dan Kennedy is already a best-selling author of 6 books and numerous “how-to” courses and packages — many of which retail for as much as $3,492. We have reproduced these products as .pdf files and auio files for download and learning on the move, all at a fraction of the previous cost.

Get our FREE 90 minute Dan Kennedy presentation for instant download from our site

The Delicate Art of Avoiding Market Saturation, Improving Lead Quality, & Empowering the Student

In corporate marketing, market saturation and consumer desensitization are pitfalls that frequently detract from a successful advertising campaign. To deal with this, savvy advertisers and marketers have come up with strategies that allow them to avoid saturation, improve brand image and increase lead quality.

Although comparatively new, the multi-billion dollar Enrollment Management industry is susceptible to the same problems as the mature corporate marketing industry. One key differentiator between the two industries does exist: not-for-profit schools were not built to make money, they were built to provide an academic service. Building and maintaining a reputation for academic excellence and exclusivity is of the utmost importance; some institutions have spent decades building and refining a brand. What’s more, in many cases, the brand–academic integrity, excellence–is more important than the profitability of an institution.

This difference makes the task of marketing on behalf of not-for-profit schools particularly difficult. Fortunately, sophisticated marketing methodologies exist that allow enrollment marketers to reach prospective students, without sacrificing the “brand” integrity that academic institutions have spent so long building.

Direct Response Enrollment Marketing is a simple multi-step process that initiates contact with prospective students in a meticulous, and quantifiable manner.

The first step leverages rich-content in order to initiate a response from a prospective student. Using content to attract students ensures that each request for follow-up information is genuine.”Empowering the student” refers to the fact that in Direct Response Enrollment Marketing, prospective students initiate contact with universities, rather than the reverse. Enticing students with free information–course catalogues, articles, advice–allows marketers to eliminate the possibility of a “miss-match”, or unsolicited contact.

The second step involves follow-up marketing. Interested students react to content by initiating a phone call, or filling out an online form. The forms and phone calls are received by academic advising centers, which are staffed with enrollment specialists, or academic advisors. By managing both the distribution of media and the follow marketing process, enrollment marketers are able to track the efficacy of each individual marketing campaign, and piece of creative.

Because channels and materials that do not yield results can immediately be eliminated, direct response marketing ensures that colleges and universities can market to prospective students without over-saturating the market.

Why Direct Sales is the Greatest Career for Women

Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.