Network Marketing The Over Looked Opportunity

Network marketing is like anything else in life, it requires direction. There are a lot of mis consumptions, so let’s get it right, it is a legitimate business not a get rich quick scheme. Further more it’s a low-overhead, home based business that can actually offer many of the tax advantages associated with owning your own business. Network Marketing is an often overlooked opportunity that is open to anyone, and in these current economic times, certainly worth consideration.

In direct sales, the products and services are promoted directly to customers, generally in their homes or the homes of others, through personal explanation and demonstrations. Products and services are delivered directly from the manufacturer to the consumer, bypassing all the middlemen. Almost any product you can think of is now sold through Network Marketing, house wares to fitness products, toys to web services.

Traditionally, Network Marketing is known as a ‘Word of Mouth’ business structure where people talk with other people and spread the word about the services and/or products they represent, and those who choose to jump on the wagon, do the same down the line. This is a method any company can choose to use, to reach its customer base. Any product or service can be sold this way.

Contrary to expectation, you as a newcomer, has the same potential for success as the long-term sponsor provided that the necessary research and skills training takes place. When you evaluate your opportunity you need to look at what resources or training the company offer.

Network Marketing is a way for any average individual, without any prior business experience or technical training, to establish a world wide, highly profitable marketing organization, and to run it out of their own home. However, as any thing in life worth achieving, it will take training, time, patience, motivation and goal setting to be really successful.

Network marketing is a working plan and not a quick get rich scheme. It’s not the same as pyramid selling. Network Marketing simply is based on the concept of networking. Network Marketing is also known as Multi level Marketing (MLM).

Types of ERP Systems

Is this situation familiar? Your business has started growing, and your multiple software programs have become cumbersome and chaotic to manage. Errors, data duplication, and internal miscommunication occur frequently. Or maybe it’s the other way round: Your business is stagnant and you want to implement changes to stimulate growth.

Many companies put all of their effort and time into the places where they interact with their customers. But although investing in customer touchpoints is vital, you won’t reach your full potential until you properly invest in the main instruments where all of your company’s work gets done — your internal systems.

Every company is digitally transforming. Companies automate their processes, decrease manual work, and change out legacy systems and practices to achieve more efficient workflows and boost their profits. And it works. The enterprise resource planning market has been booming and is projected to reach $78.40 billion by 2026, with a reported 95% of ERP software users seeing improvements in a few or all of their business processes.

Making informed decisions requires getting to know your options. We’ve prepared a guide to various types of ERP systems and what they do. We’ve also listed the best vendors for each type of system to make your research more efficient.

If you’re about to begin ERP selection, you’ve probably asked yourself, “What types of ERP systems are there?” Well, you’re in luck because, today, we’re going to answer this question at length. First, it’s important to understand some of the different ways enterprise resource planning (ERP) systems are categorized. Learn about different types of ERP software solutions — custom, ready-made, cloud, on-premises, industry-specific, generic. Or if you’re looking for a unique custom solution that can address all of your company’s concerns and provide an excellent base for future growth, we would love to offer you our expertise and discuss opportunities that can bring you custom erp development!

16 Tips to Direct Mail Marketing Success

1. Do the Math.
Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even. Remember, its money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.

2. Always Key Code, Record and Analyze Results.
Assign a key code to each list, record and analyze the responses for each code. You’ll see which files are working better than others. Do this on every mailing. When email marketing, use coded links to a special order page in your web site. Many mailers do the key coding but neglect to record and/or analyze. So, they never learn what works and what doesn’t.

3. Test Everything Else, Too.
Copy, package design, offer, pricing and timing are key elements that can also affect a direct mail campaign. Key code, record and analyze results of each change in your mailings.

4. Be a Smart List Buyer.
Keep in mind a few things when you’re ordering lists:

o One time use – Lists are for one time use only. The names are the property of the list owner. However, mailers do own the names of those individuals who respond to their promotion.

o Be flexible – Direct mail lists offer many options; however, all the bells and whistles may not be available on every list.

o Samples – List owners usually require a sample – even just a rough sample – of what you plan to send.

o Time – Many lists can be shipped in 24 hours. Others may take a week or more.

o Minimums – Most list owners require a minimum order of 5,000 names.

o Prepayment – Most list suppliers require prepayment from first time customers.

5. Build Your Own Mailing List.
Your customers, trade show leads, other prospects, inquirers and former buyers are the feedstock for your own comprehensive own direct marketing list. Be sure to include opt-in email addresses. Many BLC list customers have also asked us to market their organizations’ mailing lists. Got an up to date list of 10,000 or more names? Ask us about marketing your file for additional income.

6. Focus on Your Audience.
Your selling message should address the specific needs and interests of your audience. A good list professional will be specific, too. With the details you give them, they will recommend lists that home in on your best customer prospects.

7. Know Each List Type.

o Direct Mail (Snail Mail) – For use in direct mail marketing programs conducted by the marketer. Many of these lists are also available with telephone numbers at additional fees for telemarketing programs.

o e-mail – For use in email marketing programs. Reputable and effective email lists use only opt in names. email list owners nearly always do the mailing for the marketer.

8. Consider Various List Sources.

Keep in mind a few terms when considering lists:

o Association – Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.

o Subscriber – Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.

o Buyer – Proven buyers of a list owner’s product or service. Often offered with a “hot list” or “recent buyers” sub-file at an up-charge.

o Compiled – Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.

9. Determine List Price.
Direct mail lists most often have a base price per thousand names, expressed “/M”. Options to select geographic areas, job titles, industries, or to add key coding and the like are additives also priced by the thousand names. Shipping and handling charges are charged by the order.

10. How Mailing Lists Are Supplied. Today, most mailing lists are sent via email. However, they can also be provided on floppy, CD, Cheshire and pressure sensitive label stock.

11. Get Your Envelope Opened.
A live stamp, instead of pre-printed indicia or meter mark, short teaser copy and name and address printed directly on a closed face envelope will go a long way toward keeping your mailing from landing in the trash unopened.

12. Use Color in Your Letter Effectively.
Try a blue signature and sparing color use elsewhere to emphasize your most important points.

13. Provide all the Product Details in Direct Mail.
Give your reader everything he/she needs to make a decision. Features, functions and benefits…the more the better.

14. Be Extra Brief in email
You have just fractions of a second. Be quick and tempting. Use the subject line as your teaser copy. Link to your home page in several places.

15&16. Use a List Professional.
(This tip has two numbers because it’s so important.) Use a list pro with years of experience, hundreds of regular customers and a solid reputation throughout the business. They should have access to the best lists and work with sources around the world. List professionals can help you find promising new names that you never knew existed. And, they’ll steer you away from those files you ought to avoid. A list pro will also coordinate the time-consuming list acquisition process (ordering, tracking, shipping, billing, etc.) at no additional charge to you.

Additional information is available from http://www.bethesda-list.com

(c) 2006, Bethesda List Center, Inc.