What Small Businesses Can Learn From Gym Marketing

Gyms are constantly on the lookout to get more members. They are actually one of the most effective marketers in the industry for their ability to constantly have high conversions using creative slogans, promotions and various ploys to get customers in their doors. Once the prospect is in their office it is up to the marketer to make the sale.

When examining many of the ways gyms utilize their marketing efforts we can quickly see why some are so successful. Below are a few tips to increase sales in your own business. Feel free to apply these to just about any industry as these can be seen as universal applications to just about any field.

Signage – Many times gyms are more offline than they are online. With that, many times the gym themselves are looking to promote themselves using visual signs in their windows. By using these signs, prospects are more likely to enter the building. However, what gyms do best is creating compelling copy that will entice just about anybody.

Copy – Gyms are notorious for their effective copy. Be sure that your copy follows what seems to be their plan for success – first create the offer with price, then give a deadline for the person to follow-through on it. This will help in putting an immediate call to action, and will also help in motivating your prospect to go through your doors.

Follow-up – Gyms are always following up with prospects. Be sure that your follow-up is consistent and friendly. Most gym owners and recruiters stop at little to get their prospect on the phone; as a result they have high conversions and often get the sale through their repetitive (albeit sometimes annoying) follow-up. Just be sure to remain courteous and respectful of their time if they are busy.

Referral Programs – Many times gyms will have referral programs. These programs incentivize their existing customer base to refer their friends to the gym. This helps in activating word-of-mouth marketing and will also help perpetuate all marketing efforts to interested people.

With these tips and a few follow-through efforts your marketing efforts are sure to pay off in the long run. Just remember to keep consistent and keep on point with all of your initiatives – and don’t give up.

Using Flyers As A Marketing Tool

I’m a big fan of marketing. I like to market my products and services so that I can stay home with my family and not have to suck up to my boss. And if you earn a small business, I’m guessing that you feel the same way that I do. But this dream may soon come to an end if you aren’t able to bring a flood of fresh new customers into your place of business on a daily basis.

The good news is that the marketing strategies that you have already tried, in fact DOES work. This may come as a shocker to you because I’m sure you tried everything in the book to make your business profitable, but they still didn’t work for you. If this is true, then I totally know how you feel.

It wasn’t until I discovered a whole new way of marketing my business that I was able to see some sales and profits on my end. All it took for me to make these strategies work was simple, and I wanted to try a lot of other marketing techniques that I could use to further push my business profits into the stratosphere.

So are you eager to learn one of the things that worked for me? Hopefully you are, because I’m confident that once you put this strategy into action, you will find yourself inundated with a lot of new sales and profits. Let’s get right to it. Here’s one of the methods that I used to boost my offline business.

- Flyers

Flyers have been around for a long time, but the key to making flyers work is to offer them to the group of people that you kind of have an affiliation with. So for example, if you own a GNC nutritional business, you will want to consider making flyers to people who work out at a fitness gym.

Hand out your flyers to people as they walk out of the gym, and advertise a special offer to these people. You could have a “buy 1 get 1 free sale”, a “buy 1 get 1 half off”, and etc. The key is all in making sure that you’re targeting the right group of people. Some people try flyers and are convinced that they don’t work at all – but this just isn’t true.

All businesses can have professionally made flyers created and can make them work for their business. Just make sure you’re handing them out in a place where people are likely to say “yes” to you.

I can remember one night after getting off from work (when I was working at the time), this guy approached me with a flyer to his local night club. The flyer was beautiful and was professionally made, but I was just the wrong person to be passing out a flyer to – because I don’t do the club scene.

He was probably better off marketing his flyers to a group of people at the movie theaters or college students – just my thoughts anyway.

Flyers can work, but you just have to find the right audience to hand them out to. Be sure to put this tip to work for you in your business.

Good luck with marketing your products and services.

Why Direct Sales is the Greatest Career for Women

Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.