Article Marketing – Two Purposes of Article Marketing I

At this point, I am going to tackle my favorite form of quality traffic generation here.

First, what is article marketing? Article marketing is the process of writing articles for the purpose of disseminating them online to generate both immediate traffic and to generate inbound links, or backlinks, to your web site.

Article marketing can be used for two distinct purposes, although these two purposes can be combined for maximum effect. However, it is important when you are article marketing you understand these two purposes and which you are focusing on, because each of them produce radically different results.

So what are these two purposes?

1) Article marketing for direct traffic

2) Article marketing for link building

In the case of article marketing for direct traffic, you will be writing a large number of articles and submitting them to a small number of article directories, namely the ones that get the most direct traffic and have the highest pagerank. These articles will generate very highly responsive traffic to your web site.

In the case of article marketing for link building, you will be writing a smaller number of articles and submitting them to a long list of article directories for the purpose of building links to your web site. As I discussed in the section on search engine optimization, building links to your web site generally improves your pagerank, so your web site and web pages will rank higher in the natural search engine results.

Why do I make such a distinction between these two? I think that you have to choose one of the two and make an impact by being the very best at one of the two choices. Here is why: if you are going for direct traffic – go for it! Go all out! Write 100 articles per month and submit them to the top 5 directories – in one year you will have 1200 articles and a lot of traffic from those articles. And as I will discuss later, that traffic will be highly responsive traffic.

Why You Shouldn’t Put All Your Eggs In One “Marketing Basket”

Are you making the same business mistakes that most small business owners make? Hopefully you aren’t, because it can really take a toll on how much money you’re spending on your advertising campaigns. One of the biggest mistakes that you can make is relying on solely one source of advertising your business.

It’s always best to have more than one way to bring a customer, because you don’t want to put all your eggs in one basket and have one source gone, and no more sources. That’s why I make it a point to advertise my business in most ways as possible. I think you should do the same too.

For example, the only way that I used to market my business online, is through articles. I thought it would be okay to write a ton of articles and submit them, and then do nothing else for my business. Unfortunately, my website traffic had hit a plateau, and I was forced to try something new because the article marketing strategy had become semi-ineffective.

If you’re only marketing your business in one way, then I suggest that you change your habits immediately. At any time your one source of business could dry up on you, and you’re left holding the bag. It’s always best to have more than one way of getting visitors into your door, so keep this in mind.

You could put yourself on a marketing schedule or marketing routine that emphasizes all of the avenues that you can promote your business in. For example, you could mix yellow pages advertising, combined with newspaper advertising, and direct mail just to start. After you’ve mastered these techniques, make room for more strategies.

Now obviously you don’t need to use every marketing technique in the book just to market your business. Usually if you’re the owner of the business and you play an active role in the operations of things, you may not have time to implement some of the marketing strategies available to you. And that’s just because there’s simply not enough time in the day to run your business and market at the same time.

You have 2 choices here: The first choice is that you can hire another staff member to work in your business while you focus on the marketing. Or… you can continue to work in your business and moderately market your products. It all depends on how much money you can afford to spend on a new employee. So make this a wise choice.

I personally think that you should consider hiring a new employee. There are so many things that you can do to market your business, and I think that relying on one traffic source is a path to business destruction. Make use of any other free time that you have to come up with new marketing ideas.

Consider mailing postcards, direct mail letters, press releases, advertorials, classified advertising, newspaper advertising, and etc. There are so many ways that you can market your business, so take advantage of these marketing techniques today.

Good luck with marketing your products and services.

What is Affiliate Marketing and How do I Start Doing Affiliate Marketing?

Have you always wondered about how those people who make big money online do it? What is affiliate marketing all about? Can someone with no prior knowledge of the concept do learn and do it with ease? Is it possible to make $500 in a single day? Let me try to answer your queries today.

Do not be intimated by the term “affiliate marketing”. Let me break it down into the two terms, “affiliate” and “marketing”. Well, we are all familiar with marketing, which is the promotion of a merchant’s products to a customer via a number of ways, advertisements and commercials on TV or magazines for example. It is the term “affiliate” that perhaps create much curiosity. An affiliate is someone other than the merchant who tries to direct internet traffic to the merchant’s websites selling the merchant’s products. Now if the customer who gets “referred” by the affiliate goes on the merchant’s site and buys a product, the merchant will pay the affiliate a commission for the sale. This is the basis of Affiliate Marketing.

As you can imagine, this method of making money from the internet has many possibilities with the vast amount of products from various industries being sold on the internet right now. How exactly can you start being an affiliate then?

Firstly, you will need to find a product to promote. As with any kind of marketing, you will need to do a quick research to find out what type of products get the most interest at the moment. There are a number of ways to do this. You can for example use the Overtures search tool (inventory.overture.com) and type in keywords such as “buy” or “shop for” and the free tool will generate for you a list of search results of key phrases that consumers look for on the internet, such as “buy new car” or “shop for new house”. With a general sense of where to start, you will now want to go further and look at the actual brands available. If there are no affiliate programs for the product you chose, there is probably no way to make the industry profitable for you. To search for affiliate programs, you can type in Google, “industry name + affiliate program” which in the case of buying a car, we could type “car sales + affiliate program”. This task would reveal to you the merchants who offer an affiliate program for you to take part in.

Seeking out a market and an affiliate program to join is not a guaranteed way to make you money however. You will need to choose the right product and affiliate program. You can use the free Alexa.com tool to check up on the merchant website’s traffic; just head over to the website and type in your merchant’s URL. A good alexa ranking (lower number, in general under 100,000 is a decent rank, remember the lower the better) would indicate to you that the merchant’s site receives a fair amount of traffic and reputation; this translates to better success for you too as an affiliate.

Armed with the knowledge of which industry to tap on and the right affiliate program to use, you are now ready to start directing traffic to your merchant’s site and start earning commissions. You can do this in a number of ways. One such way is through creation of a website.

Again referring back to our car example, you could generate a content based website on which you discuss various models of cars. You could do a simple review of the various models, or offer car tips: how to keep the coat looking brand new for instance. You could even set up a forum for people sharing the same interests to discuss in, a forum is a good way to ensure return traffic to your site. Within this website, you could then plant your affiliate links to direct traffic to the merchant’s site. In a content website like this, you open the doors to other products within the same industry. For example you could promote car waxes, tires, brakes, car repair services, used car sales and subscribe to their respective affiliate programs. The possibilities are limited by your imagination.

So there you have it, you now have a good idea of what affiliate marketing works and how it is possible for affiliate marketeers to make big bucks even when they sleep or are on vacation. Of course, to be successful at affiliate marketing takes some effort: to do the research on markets and to create ways to direct traffic to your merchant’s site. Also, you have to spend some time to learn certain strategies and techniques that will allow you to generate the most amount of traffic and convert the traffic into purchases and commission for you.

Affiliate Marketing is one of the most lucrative ways to make money on the internet, with the possibilities of earning $100/day or $500/day or even $1000/day through commissions, I think you would agree with me when I say the effort you put in to learn and apply these skills is worth the while!