Direct Source Millionaire, Online Marketing Courses and Videos

Direct Source Millionaire has hours of videos and training on how to boost traffic to your site. They also offer several books filled with tons of information on creating the best format to drive traffic. These books include information on the “Google Factor” as well as “Article Marketing” and “Keywords”. There is a complete library and a wealth of information on Internet Marketing.

These E-Courses could be what you have been missing to take your career to the next path. The tips that are offered by the course will basically lead people who have a home based website on how they can increase their clientele by use of article marketing. Using articles in marketing a business has been proven to be one of the most effective methods to expand the customer base of a business.

One of the common weaknesses that have been attributed to use of “e” courses is lack of adequate customer support. This makes the skills learned in using articles in promoting the website rather futile. There is a lot of information but there are some technical parts that the owners of the programs should help their clients in understanding more clearly. The Direct Source Millionaire program provides an end to this problem through offering adequate customer support to all their clients. In case of any technical part in article marketing clients cannot understand; then they can consult the customer care of the company. They are one of the few companies that actually offer LIVE CUSTOMER SERVICE. Read on for more reasons why you should consider using this method.

The strategies taught have been all tried and proven effective. All the article marketing strategies taught in this course have already been tried and proven effective. People who have compiled the information have in the past been using articles in promotion of their website(s) and have made millions using the same methods online. The course is a blueprint of the methods they have also used in attaining the same level of success.

Direct Response Marketing is gaining popularity as many people are establishing more websites. Article marketing is just one of the methods that require to be applied in order to widen the customer base for the flourishing businesses.

Using articles as a way of promoting a home based business is cost efficient and effective, if only it can be done in the right way. Direct Source Millionaire has all the techniques required in making you efficient and effective in article marketing. This course will guide you on strategies that will show you on the right way of getting the clients back to you.

Wishing you all the best in your internet marketing ventures,

Using Flyers As A Marketing Tool

I’m a big fan of marketing. I like to market my products and services so that I can stay home with my family and not have to suck up to my boss. And if you earn a small business, I’m guessing that you feel the same way that I do. But this dream may soon come to an end if you aren’t able to bring a flood of fresh new customers into your place of business on a daily basis.

The good news is that the marketing strategies that you have already tried, in fact DOES work. This may come as a shocker to you because I’m sure you tried everything in the book to make your business profitable, but they still didn’t work for you. If this is true, then I totally know how you feel.

It wasn’t until I discovered a whole new way of marketing my business that I was able to see some sales and profits on my end. All it took for me to make these strategies work was simple, and I wanted to try a lot of other marketing techniques that I could use to further push my business profits into the stratosphere.

So are you eager to learn one of the things that worked for me? Hopefully you are, because I’m confident that once you put this strategy into action, you will find yourself inundated with a lot of new sales and profits. Let’s get right to it. Here’s one of the methods that I used to boost my offline business.

- Flyers

Flyers have been around for a long time, but the key to making flyers work is to offer them to the group of people that you kind of have an affiliation with. So for example, if you own a GNC nutritional business, you will want to consider making flyers to people who work out at a fitness gym.

Hand out your flyers to people as they walk out of the gym, and advertise a special offer to these people. You could have a “buy 1 get 1 free sale”, a “buy 1 get 1 half off”, and etc. The key is all in making sure that you’re targeting the right group of people. Some people try flyers and are convinced that they don’t work at all – but this just isn’t true.

All businesses can have professionally made flyers created and can make them work for their business. Just make sure you’re handing them out in a place where people are likely to say “yes” to you.

I can remember one night after getting off from work (when I was working at the time), this guy approached me with a flyer to his local night club. The flyer was beautiful and was professionally made, but I was just the wrong person to be passing out a flyer to – because I don’t do the club scene.

He was probably better off marketing his flyers to a group of people at the movie theaters or college students – just my thoughts anyway.

Flyers can work, but you just have to find the right audience to hand them out to. Be sure to put this tip to work for you in your business.

Good luck with marketing your products and services.

10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)

It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others – clearly getting better at what you do as an organization is a key component to success.

If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program – improving your communication quality, focusing the message, boosting the frequency and breadth of the media carrying it to increase sales or membership in one simple motion.

Unfortunately it’s not really that simple. However, there are lots of small things you can do to increase the effectiveness of your outreach marketing – some of them as easy and inexpensive as turning up that volume control. Some may seem obvious, but in aggregate, they should boost response, increase participation, build membership and loyalty, and increase retention in your organization.

1) Get To Know Your Audience

Primary research among membership-based organizations is more rare than most would care to admit, and good research into your members’ preferences, needs and desires can really provide you with a good, solid foundation for basing creative and strategic decisions going forward. The more you know about your members and prospective members, the more your marketing messages will resonate, the more likely your offers will be found relevant to their lives, and the more value they will find in the programs designed for their benefit. Phone research, in the form of in-depth interviews with members, either individuals or representatives of organizations, can provide eye-opening insights that can drive your strategic marketing efforts in a new and more effective direction. There are several highly reputable research organizations and consultants that can help guide you through the process to be sure you get accurate, actionable results.

TO DO: From your in-house database, select 20 members, and 20 prospects, with a good selection of large and small (trade only), or for professional societies, a good mix of member types. Call the list using a short 1-page, 5-question script devised to elicit in-depth responses, not one word answers. Use questions that rank priorities as often as feasible, so you have some quantitative data as well as general, anecdotal information. Note the differences between members and prospects – that gap is where to focus your efforts.

2) Refine and Use Your “House” List for Direct Mail

Your member database is the heart of your organization. Is it healthy? Is there plaque build-up of bad information, outdated addresses, prospects that have no relevance to your offers, or need of your services? Is it unwieldy to use, complex to navigate, cumbersome to work with? Is it structured the way your organization works so that it mirrors your efforts, or does it fight you every step of the way? Do you find that it takes an inordinate amount of time and effort to extract what should be simple requests for subsets or quick lists like committees or sub-groups? If the answer is “Yes” to any of these questions, it’s time to evaluate your database software, structure and use in light of how your organization uses and needs access to data.

If you can’t easily extract and manipulate your own in-house data, it will be extremely difficult to compare it to prospect data so you can make intelligent selections for focused, targeted, personalized mailings. Bad data does more damage than good data used ineffectively, especially in membership-based organizations where every member needs to be treated like gold, let alone executive committees, board members, special-interest groups that need some extra attention.

TO DO: Select a random list of 40 members from your database, however your normal procedures allow you to do that. If it takes longer than about an hour, you need to develop new processes at a minimum, and at worst you need to revamp your entire database, starting with new software and converting the data, after you clean it up and verify each piece. One quick way to do this is with a database dump postcard. Craft a postcard that explains what you’re trying to do – clean your data. Ask the members to update the info on the label on the front in spaces on the back if need be and mail it back to you. The first 200 that return the card will receive a small gift as a “Thank You”. You should receive less than 2% bad addresses. If not, time to do a major overhaul of your data.

3) Re-Evaluate Your Benefits and Offers – Are They Still Relevant?

The question running through any prospect’s mind when they think about membership is “What’s in it for me?” If the benefits of membership are not delineated in crystal clear fashion in your prospecting and membership materials, you’ve lost before it ever gets opened.

Presenting a compelling reason to join and stay a member has everything to do with knowing the audience and crafting benefits statements that resonate with that audience. They should be strongly worded, clearly written and explained, and demonstrated as a benefit that solves a known and widely understood “problem” within the homogenous group.

If you’re the Paint and Stain Manufacturers Association, and your biggest issue of concern for members is EPA regulatory compliance, one of your benefits should be something like “Close monitoring and strong, regular member input on all regulatory and legislative issues that could negatively impact manufacturers of all types of paints and stains.” While that activity ultimately benefits non-members as well, the key is “member input” – they get direct access to legislators, through correspondence and website access, etc. Direct benefit – strong statement.

TO DO: Using the data gathered in item Number One, trot out your membership selling brochure and verify that the benefits of membership there still match up with the recently gathered data surrounding member needs and desires. If they don’t, it might be time to re-evaluate the use of that piece of collateral.

4) Review Your Media List – And Use It To Raise Your Profile

Trade media should be the marketer’s best friend. Good relationships with publishers and editors of various magazines, newsletters, websites, and blogs that serve your industry, including your own publications, is essential to crafting a cohesive view of your organization and branding the organization accurately and effectively. Strong relationships with those key individuals allow you to:

* Craft and release your statements at leisure

* Gives you early warning of other’s perceptions of the organization from a neutral source

* Can tip you off to impending PR crisis

* Gives you heads up when there are going to be controversial stories written that involve your organization

* Allows them to readily contact you to get your point of view before it’s published

. . . in short, it keeps the media fair and reasonable, and allows you better access to your audience, which consists of both members and prospects.

TO DO: Review your media list, and call the Managing Editor, and the Publisher, of the top 10 publications, websites or blogs covering your industry. Ask some simple questions about how your organization is performing based on what they’ve heard from their advertisers and readers.

Let them know that you’ve got some exciting new initiatives coming in the near future and you’d like to get their take on them before you launch them, since you value their opinion so highly. Not only will this reconnect you to them with the call itself, but give them something to gossip about and talk to the others about, speculating about your next move. Suddenly, you may notice that your next press release will get a lot more attention than it might have otherwise.

5) Show How Exciting Your Meeting Is, Not How Great The City Is

Meetings as a function have changed and evolved significantly, especially in the last few years, as travel has been curtailed for budgetary and security reasons. Your meeting marketing must show compelling reasons for your members to:

* work their way out of the office for a few days

* go through the trauma that is today’s airport security

* get set up for three days of meeting, greeting and eating

* reverse the travel home,

* foot the entire bill themselves for the airfare, hotel, meals, seminars and the rest.

That needs to be some pretty convincing marketing. The meeting must look like they’ll be at a grave disadvantage if they miss it, by presenting unequivocal benefits for attendees, tangible benefits that you can clearly see the advantage in receiving. That fact that it’s in Cleveland, or Orlando, or Seattle, or wherever, is of minimal benefit, unless you live near the convention hotel in those cities. For the other 90+ percent of your members, it poses no compelling reason to attend.

As hotels become more homogenous and hotel brands are imposed more rigidly on individual locations and select properties, there is even less to differentiate the location for the meeting attendee – when one looks much like another, there’s not even any benefit to the hotel choice, let alone city destination. At the end of the day, attendees will have seen a ball room or two, a generic restaurant, possibly the parking garage and their generic room. If not their hometown, it may as well be anywhere – unless you make it a special, memorable experience.

Make your meeting memorable with solid content, outstanding speakers that really know your industry and are exciting to listen to, and after hours activities that really showcase the destination, its history and culture. Focusing on the destination in your marketing materials is a crutch, is not effective, and can easily be avoided with some creativity, some teamwork with your meetings department and committee interaction in the planning stages.

TO DO: Pull out the collateral and registration materials used to promote the last five meetings you hosted for members – examine them under the cold light of day, and see if you used any of the destination crutches to create “excitement”. Examine the program as a hard-working, time-starved, cash-strapped member might, and see if you’d attend this meeting if it were up to you to pay for it. Show them to your neighbor, and ask them “if the meeting were intended for their industry, would they pay to attend?” If not, time to re-examine your meetings goals and the approach you use to market them.

The above tips touch on many different aspects of non-profit and organizational marketing programs, but they are by no means complete or inclusive. They should at least be recognizable within your organization in some form, and will hopefully get the wheels spinning as you relate each to how you currently market the organization, and how some of them might fit into your current plan.

Some are free or inexpensive to implement, other require a greater investment in time, money and energy but pay off significant dividends in the longer term in increased member participation, boosted meeting attendance, bigger member rolls, more active committees, greater visibility for your organization and increased operational efficiency going forward. Anything you can do to increase visibility, build awareness, encourage members to join, participate and stay members is worth investigating.