Why You Shouldn’t Put All Your Eggs In One “Marketing Basket”

Are you making the same business mistakes that most small business owners make? Hopefully you aren’t, because it can really take a toll on how much money you’re spending on your advertising campaigns. One of the biggest mistakes that you can make is relying on solely one source of advertising your business.

It’s always best to have more than one way to bring a customer, because you don’t want to put all your eggs in one basket and have one source gone, and no more sources. That’s why I make it a point to advertise my business in most ways as possible. I think you should do the same too.

For example, the only way that I used to market my business online, is through articles. I thought it would be okay to write a ton of articles and submit them, and then do nothing else for my business. Unfortunately, my website traffic had hit a plateau, and I was forced to try something new because the article marketing strategy had become semi-ineffective.

If you’re only marketing your business in one way, then I suggest that you change your habits immediately. At any time your one source of business could dry up on you, and you’re left holding the bag. It’s always best to have more than one way of getting visitors into your door, so keep this in mind.

You could put yourself on a marketing schedule or marketing routine that emphasizes all of the avenues that you can promote your business in. For example, you could mix yellow pages advertising, combined with newspaper advertising, and direct mail just to start. After you’ve mastered these techniques, make room for more strategies.

Now obviously you don’t need to use every marketing technique in the book just to market your business. Usually if you’re the owner of the business and you play an active role in the operations of things, you may not have time to implement some of the marketing strategies available to you. And that’s just because there’s simply not enough time in the day to run your business and market at the same time.

You have 2 choices here: The first choice is that you can hire another staff member to work in your business while you focus on the marketing. Or… you can continue to work in your business and moderately market your products. It all depends on how much money you can afford to spend on a new employee. So make this a wise choice.

I personally think that you should consider hiring a new employee. There are so many things that you can do to market your business, and I think that relying on one traffic source is a path to business destruction. Make use of any other free time that you have to come up with new marketing ideas.

Consider mailing postcards, direct mail letters, press releases, advertorials, classified advertising, newspaper advertising, and etc. There are so many ways that you can market your business, so take advantage of these marketing techniques today.

Good luck with marketing your products and services.

How to Sell a Book With YouTube Marketing

Most successful authors face the same question. How do I sell my book? Creative writing classes teach you how to express yourself through poetic prose but not on how to sell a book once it’s completed. Book signings and events are a great way to get your name out there. The problem is, if nobody knows who you are then why would they come to your book signing?This is where video marketing comes in. The power of the internet gives authority to anyone who wants to use it for innovative and efficient ways to market products or services. The best video marketing strategy is YouTube marketing.The following steps are for authors who need help marketing their books and want a creative and inexpensive way to reach millions of potential followers.Making a commercial for yourself is easier that you may think.Step 1: Choose a recording method: Video tape yourself giving a seminar, lecture or discussing a topic that your book focuses on. For instance, if you have a cook book, video yourself preparing a signature meal and make your own cooking show. You can also record your computer screen using free software. Use images as a slide show and read a chapter from your book as if you are giving a powerpoint presentation.Step 2: Record yourself or hire a professional voice actor to read a chapter to spark the interest in the listener. If you are on a budget this is the best way to reach a large target audience without spending a lot of money.Step 3: Create a YouTube Account and begin posting your videos. Audio books sell very well. Video marketing a book is very similar and while people are on their pc working, they can listen to chapters of your book recorded on video. Videos also spread much faster than audio on the internet.Step 4: Determine who are you selling the book to.Hint: Everyone, is not a good answer. You should have a niche group of people that want to buy your book and market directly to them. It will help your video go viral in the right community and then your product will sell better and faster. Use the keywords from that niche for your title on the video. Don’t use the title of your book because people still don’t know who you are or what your book is about. Using a key search term will insure your video gets more views.Step 5: Link you YouTube video to your website (please tell me you have one) so viewers can get more information about you, sign up for your newsletter or actually purchase the book online.Your website should also have video chapters available for potential buyers to listen to a chapter of your thoughts and views. YouTube marketing can be very beneficial to you. It’s an untapped arena for authors and you will set yourself aside from your competition with the use of video to sell a book.Step 6: Use a YouTube friend adder to make your video go viral in a matter of hours. Introducing your video to millions of other YouTube users will take an eternity if you manually do it one person at a time. Professional YouTube marketers automated as many steps as possible. Let automated software do the work for you so you can reap the rewards and continue to create and share.

Direct Mail Marketing and Wine Labels – What’s Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong’s innovative direct mail marketing tactics.An excerpt:”Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer’s individual information on the label – ‘From the wine cellar of so-and-so,’ or ‘A gift from such-and-such corporation’.”

The program continues to this day, as living testament to its effectiveness.That story got me thinking about the way we market our products and services in relation to their uniqueness.For instance:Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don’t more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?Marketing the RemarkableRodney Strong took something simple but interesting — personalized wine labels — and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!Here’s the idea again:Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.How Do You Measure Up?If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of “the old remarkable.”Or think of it this way…If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) — would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?Instead of struggling to promote something average, dig deep to find the above-average aspect of what you’re selling. If there isn’t such an aspect … go back to the drawing board and make one.* You may republish this article in its entirety as long as you include the byline and author’s note. If publishing online, please leave the hyperlinks active.