Why Direct Sales is the Greatest Career for Women

Women are tired of the rat race…trying to do it all and stay sane. Today, they are leaving the corporate world and coming to network marketing and party plan companies in large numbers. 79.9% of all distributors are women. They have found a place where there is no glass ceiling and where they can have a career, raise their families, and make significant income from the comfort of their homes.

Women are natural networkers and natural nurturers. This profession allows them to meet new people, connect with and support other like-minded individuals. Women love doing business in the course of their lives – waiting in line at the grocery store, at their clubs and civic activities or sitting in the bleachers at their children’s sporting events. In fact, my sister, who is a very successful direct seller, shared with me at my nephew’s last baseball that the Mother of every player on his team was either a customer, Consultant, or a hostess. She didn’t waste a minute in those bleachers.

This form of free enterprise is a great training ground for children to be mentored by their parents. A direct selling business can provide women with the opportunity to teach their children money skills, people skills, business management, and more importantly, life skills.

I am proud to say I raised two entrepreneurial children with tremendous work ethic as a result of being raised in a direct selling home. They saw me work, earn income, lead others, set goals, win and sometimes lose. (I call these “learning experiences”.) It was during the “learning experiences” that my grown children say they gained the most. They saw me keep on keepin’ on.

When women choose this profession they are given a gift that can make a significant difference in the lives of their children and every person they touch – their customers, their team and families. What a wonderful place to lead by example.

The flexibility of direct selling is also a big plus for married or single women with families. This business can be worked around the schedule of others. They may not make it to every activity that their children have, but they can make the majority. They can be there after school to hear about their day and enjoy the morning drive taking them to school without the pressure of fighting a commute. They can stay home with their kids when they are ill, without questions from the boss or fear of losing their job. They can be their own boss and they will undoubtedly be a great boss to themselves.

Many women start their direct selling careers on a part-time basis, either in conjunction with a full-time job or while raising small children. They have the opportunity to move to full-time when it is right for them and their families. There are no timelines or bosses pushing them to make career choices that are not in the best interest of their families.

Women love prizes – and with this career there are wonderful awards and incentives. From diamond rings and spa retreats to cruises and all expense paid family vacations. If they are willing to meet the challenges, the awards and recognition are waiting to be earned.

The direct selling community offers great opportunities for personal development and education. Training and support is readily available from the companies, books, audio programs, and the Direct Selling Women’s Alliance.

Everyone has the same opportunity to be successful in this profession. Whether an individual is a college graduate or didn’t finish high school, everyone has the same chance to succeed. It is not education, job title, or past experience that are the deciding factors in how successful people will be. It has more to do with their coachability, desire, persistence and willingness to take action. Every person determines their own destiny and their own paycheck.

This is not a get rich quick business. It takes dedication and work to build a solid residual income. And…no one is forced to choose between family and career. They can have it all in this amazing profession.

Most Common Postcard Marketing Mistakes

Several businesses already know the importance and benefits of postcard marketing. Postcard marketing is the great way to get someone’s attention. Postcards are also excellent to:

  • Promote your product and service offers
  • Generate more website traffic and sales leads
  • Introduce your products and services
  • Keep in touch with new and existing customers

Mail first needs to be open to read. People often only look at envelop and decide that they are not interested. On the other hand, postcards are already open and ready to read and get readers attention. Postcard marketing is the cheapest form of direct mail marketing. Easy to create and generate the high rate of consumers response. When you combine all postcard marketing factors, you can see how powerful postcard marketing is.

So, it is very important to avoid common mistakes in the implementation of postcard marketing.

Not Targeting the Prospects

Make a best possible list of your target audience. You should have in-house list of the target audience. If you don’t have in house mailing list, you can create your own list or you can rent one to a list broker. For a free list, you can rent newsletter subscriber lists of and publication read by prospects in your target market.

Repetition mailing

For a successful, postcard marketing campaign, you need to have regular repetitive mailings. When you send postcards again and again to your target audience, it can build familiarity and credibility of your company among people. It is the best cost effective way to contact number of times your customers before it leads to sale and increase your revenue.

Postcard information

Postcard should contain brief personal message that can produce lovely expressive reaction from readers. It can generate extensively more replies than a long confusing message from your consumers than the postcard. However, at the same time postcard should look professional.

Mailing Missteps

Don’t use indicia, if possible. People consider it junk mail. First-class stamps may costs little more but, it makes postcard friendlier and generates more responses. First-class mail also offers you additional benefits such as “return to sender” – in case if the address is no longer valid. You can update your mailing lists with the first-class mailing. You should also consider dates of arrival, if you are unsure you can consult with your postal service.

Printing cost

Don’t spend too much money on your postcard printing. You can print postcards yourself for just pennies. If you have a large order, you can choose professional printers. They offer less cost per card as the number of postcards increase.

Postcards as Sales Pitch

Don’t provide too much information to your postcard. Just promote the benefit of your product and service. In this way, you can increase sales lead and website traffic. Use postcard to grab the reader’s attention.

Postcard design

Your postcard design should contain headlines, images, and important information. Use bright colors to get the consumer’s attention. Keep the message simple and brief – considering bullet points are a good option.

Contact information

Don’t forget to provide contact information such as telephone, fax, call number and email address. It’s a common sense to provide your company name as well.

Proofread

Before you print your postcard message, check spell, grammar, punctuation or any typological errors. You must proofread your message before printing. A great way to proofread is to read the message loudly. It is also good to have someone to review it because you may overlook mistakes.

You can make your postcard marketing tool more effective than ordinary simple postcard by simply avoiding these mistakes.

Direct Marketing

Direct marketing is one type of marketing technique used by businesses selling products or services. Direct marketing mailers or emails send the message directly to consumers without any intervening media. Second, it involves a specific “call-to-action.”Some popular direct marketing techniques are listed below.1) Direct Mail2) Telemarketing3) Email Marketing4) Door to Door marketing5) Broadcast faxing6) Voicemail MarketingDirect MailThis is the most basic form of marketing and usually involves direct mailers. Many advertisers practice this targeted mailing in which the mail is sent to target customers directly. For instance, a person interested in playing golf will receive direct mail from golf related products. Database marketing can be attributed to one such.TelemarketingAnother common way of marketing is Telemarketing in which the consumers are contacted by the marketing department through outbound phone calls. Unfortunately, unnecessary sales calls by telemarketers have become such a nuisance, that the United States has enacted a law, which came into effect from October 1, 2003. Under this law anyone who doesn’t wish to get any phone calls from customers, can list their number in a nationwide do-not-call database.Email MarketingThis is the third way of marketing. One of the major concerns in this way of marketing is spam. One way of countering the spam is to have filters with the Email filtering programs.Door-to-Door MarketingThis way of marketing is cheap and cost effective since it doesn’t involve purchasing stamps, envelopes, or having to buy address lists. Generally door to door marketing is used by food services.Broadcast FaxingThe fourth type of direct marketing is broadcast faxing which’s now unpopular because of the laws in the United States, which makes it illegal.Voicemail MarketingThe fifth type of marketing is of personal voicemail boxes. Voicemail marketing is cost effective compared to the email marketing and expense of direct mail marketing. There are specific laws which govern voice mail marketing. The laws were made because of abundance of voice spam.