Solving the 5 Most Common Web Marketing Problems

If you could utilize one direct response marketing strategy that will solve multiple web marketing problems, conducting either a Teleseminar or webinar should rank high on your must do list. Simply stated, they are the most cost effective ways to drive traffic, generate leads and convert to sales at a higher rate than other form of advertising – online or offline. Most web marketing concerns center on the “Big 5″.

Traffic: “I need to drive more traffic to my website”

Visibility: “Visitors leave too quickly, don’t navigate through site, or take action”

Credibility: “How do I build confidence in my products and services if they don’t know me?”

Leads: “I need to generate more quality leads”

Conversion: “How do I convert leads to sales”

It does not matter what business you are in, teleseminars or webinars are your fastest, easiest, most economical ways to boost your sales and profits. They are excellent for conveniently educating an audience on a specific topic and to promote or up-sell an event, service or product in the comfort of their own environment (home or office).

Documented Result: 2200 Leads from One Teleseminar Attendee!

In Boston, a company decided to use teleseminars to improve their business. The second, in a series of three teleseminars, netted a “Big Fish” — the head of a project management association that wanted the company to “meet and speak to the membership” of 2200 corporate executives from across the United States. Imagine creating a strategic alliance and gaining entry with the organization’s membership that represent a broad cross section of Corporate America.

Why Teleseminars and Webinars Are So Effective:

The teleseminar consists of a FREE conference call that can last up to 1 hour where you can introduce yourself, your products and services to your listeners. This gives you, the seller, an opportunity to interact with your prospective clients and create a following. Niche marketing web pages are created to “invite the target audience” to attend. Emails are sent out in html and sign-ups are collected in a database for further communications, updates and future marketing opportunities. But that’s only the beginning! Equally with webinars that include a PowerPoint interactive presentation for even more dynamic results.

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

16 Tips to Direct Mail Marketing Success

1. Do the Math.
Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even. Remember, its money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big money maker, even if it has a low percentage response rate.

2. Always Key Code, Record and Analyze Results.
Assign a key code to each list, record and analyze the responses for each code. You’ll see which files are working better than others. Do this on every mailing. When email marketing, use coded links to a special order page in your web site. Many mailers do the key coding but neglect to record and/or analyze. So, they never learn what works and what doesn’t.

3. Test Everything Else, Too.
Copy, package design, offer, pricing and timing are key elements that can also affect a direct mail campaign. Key code, record and analyze results of each change in your mailings.

4. Be a Smart List Buyer.
Keep in mind a few things when you’re ordering lists:

o One time use – Lists are for one time use only. The names are the property of the list owner. However, mailers do own the names of those individuals who respond to their promotion.

o Be flexible – Direct mail lists offer many options; however, all the bells and whistles may not be available on every list.

o Samples – List owners usually require a sample – even just a rough sample – of what you plan to send.

o Time – Many lists can be shipped in 24 hours. Others may take a week or more.

o Minimums – Most list owners require a minimum order of 5,000 names.

o Prepayment – Most list suppliers require prepayment from first time customers.

5. Build Your Own Mailing List.
Your customers, trade show leads, other prospects, inquirers and former buyers are the feedstock for your own comprehensive own direct marketing list. Be sure to include opt-in email addresses. Many BLC list customers have also asked us to market their organizations’ mailing lists. Got an up to date list of 10,000 or more names? Ask us about marketing your file for additional income.

6. Focus on Your Audience.
Your selling message should address the specific needs and interests of your audience. A good list professional will be specific, too. With the details you give them, they will recommend lists that home in on your best customer prospects.

7. Know Each List Type.

o Direct Mail (Snail Mail) – For use in direct mail marketing programs conducted by the marketer. Many of these lists are also available with telephone numbers at additional fees for telemarketing programs.

o e-mail – For use in email marketing programs. Reputable and effective email lists use only opt in names. email list owners nearly always do the mailing for the marketer.

8. Consider Various List Sources.

Keep in mind a few terms when considering lists:

o Association – Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.

o Subscriber – Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.

o Buyer – Proven buyers of a list owner’s product or service. Often offered with a “hot list” or “recent buyers” sub-file at an up-charge.

o Compiled – Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.

9. Determine List Price.
Direct mail lists most often have a base price per thousand names, expressed “/M”. Options to select geographic areas, job titles, industries, or to add key coding and the like are additives also priced by the thousand names. Shipping and handling charges are charged by the order.

10. How Mailing Lists Are Supplied. Today, most mailing lists are sent via email. However, they can also be provided on floppy, CD, Cheshire and pressure sensitive label stock.

11. Get Your Envelope Opened.
A live stamp, instead of pre-printed indicia or meter mark, short teaser copy and name and address printed directly on a closed face envelope will go a long way toward keeping your mailing from landing in the trash unopened.

12. Use Color in Your Letter Effectively.
Try a blue signature and sparing color use elsewhere to emphasize your most important points.

13. Provide all the Product Details in Direct Mail.
Give your reader everything he/she needs to make a decision. Features, functions and benefits…the more the better.

14. Be Extra Brief in email
You have just fractions of a second. Be quick and tempting. Use the subject line as your teaser copy. Link to your home page in several places.

15&16. Use a List Professional.
(This tip has two numbers because it’s so important.) Use a list pro with years of experience, hundreds of regular customers and a solid reputation throughout the business. They should have access to the best lists and work with sources around the world. List professionals can help you find promising new names that you never knew existed. And, they’ll steer you away from those files you ought to avoid. A list pro will also coordinate the time-consuming list acquisition process (ordering, tracking, shipping, billing, etc.) at no additional charge to you.

Additional information is available from http://www.bethesda-list.com

(c) 2006, Bethesda List Center, Inc.

Using Flyers As A Marketing Tool

I’m a big fan of marketing. I like to market my products and services so that I can stay home with my family and not have to suck up to my boss. And if you earn a small business, I’m guessing that you feel the same way that I do. But this dream may soon come to an end if you aren’t able to bring a flood of fresh new customers into your place of business on a daily basis.

The good news is that the marketing strategies that you have already tried, in fact DOES work. This may come as a shocker to you because I’m sure you tried everything in the book to make your business profitable, but they still didn’t work for you. If this is true, then I totally know how you feel.

It wasn’t until I discovered a whole new way of marketing my business that I was able to see some sales and profits on my end. All it took for me to make these strategies work was simple, and I wanted to try a lot of other marketing techniques that I could use to further push my business profits into the stratosphere.

So are you eager to learn one of the things that worked for me? Hopefully you are, because I’m confident that once you put this strategy into action, you will find yourself inundated with a lot of new sales and profits. Let’s get right to it. Here’s one of the methods that I used to boost my offline business.

- Flyers

Flyers have been around for a long time, but the key to making flyers work is to offer them to the group of people that you kind of have an affiliation with. So for example, if you own a GNC nutritional business, you will want to consider making flyers to people who work out at a fitness gym.

Hand out your flyers to people as they walk out of the gym, and advertise a special offer to these people. You could have a “buy 1 get 1 free sale”, a “buy 1 get 1 half off”, and etc. The key is all in making sure that you’re targeting the right group of people. Some people try flyers and are convinced that they don’t work at all – but this just isn’t true.

All businesses can have professionally made flyers created and can make them work for their business. Just make sure you’re handing them out in a place where people are likely to say “yes” to you.

I can remember one night after getting off from work (when I was working at the time), this guy approached me with a flyer to his local night club. The flyer was beautiful and was professionally made, but I was just the wrong person to be passing out a flyer to – because I don’t do the club scene.

He was probably better off marketing his flyers to a group of people at the movie theaters or college students – just my thoughts anyway.

Flyers can work, but you just have to find the right audience to hand them out to. Be sure to put this tip to work for you in your business.

Good luck with marketing your products and services.