Full Color Direct Mailers Increase Small Business Sales

Is Full Color Pring Affordable?

When people talk about full color printing they often associate the word “color” with “expensive”. In fact many people will refuse color printing in order to save money. To be clear, the facts are that  full color printing is very cost-effective and easy to do with a very small advertising budget.

Why Use Full Color Printing for Advertising?

A common mistake made by small businesses is the attempt to save money by using grayscale printing or not printing in full color. While this can save you money in the short term it will end up costing you money in the long term by significantly reducing the effectiveness of your advertising campaign. This is especially true if you are using photographic imagery where the quality of your images is essential. Not spending that little extra cash on full color printing can actually provide a negative impact on your business and will result in much fewer customer conversions.

The Benefits of Direct Mail

While direct mail is not the only distribution method you can think about using for your flyers, it should definitely be the most prominent method to use. Many businesses use direct mail frequently and regularly in order to supplement their customer base and ensure repeat sales as well as bringing in brand new customers that would otherwise not know about your business. With direct mail you also do not need to wait around for customers to come to you, you can go directly to al the customers within your local area so you know any potential customer that is out there is exposed to your business. That means if anyone out there will possibly carry out a sale with your business you will make sure that they can and will.

Why is this Great News for a Small Business?

As a small business, every penny counts. Even though you should not sacrifice full color printing to save money, there are plenty of other ways to help cut the costs down including bulk order discounts and reduced shipping costs for longer shipping orders. In addition to this the sheer effectiveness of direct mail distribution and flyer advertising as one of the most effective (and cost effective) advertising solutions today means even a small business can take advantage of this method. This advertising method is highly accessible; absolutely any business can supplement their marketing campaign with direct mail flyer distribution.

So How can Full Color Direct Mail Increase Sales?

With full color advertising and a direct mail flyer distribution method you are not only cutting costs and ensuring the highest quality in design and printing, but you are also ensuring your business has a bright future. The more people you can introduce your business to the more sales you will receive and with a professional flyer design you can also ensure the actual customer conversion rate increases as well meaning more sales all round.