What Small Businesses Can Learn From Gym Marketing

Gyms are constantly on the lookout to get more members. They are actually one of the most effective marketers in the industry for their ability to constantly have high conversions using creative slogans, promotions and various ploys to get customers in their doors. Once the prospect is in their office it is up to the marketer to make the sale.

When examining many of the ways gyms utilize their marketing efforts we can quickly see why some are so successful. Below are a few tips to increase sales in your own business. Feel free to apply these to just about any industry as these can be seen as universal applications to just about any field.

Signage – Many times gyms are more offline than they are online. With that, many times the gym themselves are looking to promote themselves using visual signs in their windows. By using these signs, prospects are more likely to enter the building. However, what gyms do best is creating compelling copy that will entice just about anybody.

Copy – Gyms are notorious for their effective copy. Be sure that your copy follows what seems to be their plan for success – first create the offer with price, then give a deadline for the person to follow-through on it. This will help in putting an immediate call to action, and will also help in motivating your prospect to go through your doors.

Follow-up – Gyms are always following up with prospects. Be sure that your follow-up is consistent and friendly. Most gym owners and recruiters stop at little to get their prospect on the phone; as a result they have high conversions and often get the sale through their repetitive (albeit sometimes annoying) follow-up. Just be sure to remain courteous and respectful of their time if they are busy.

Referral Programs – Many times gyms will have referral programs. These programs incentivize their existing customer base to refer their friends to the gym. This helps in activating word-of-mouth marketing and will also help perpetuate all marketing efforts to interested people.

With these tips and a few follow-through efforts your marketing efforts are sure to pay off in the long run. Just remember to keep consistent and keep on point with all of your initiatives – and don’t give up.

Why You Shouldn’t Put All Your Eggs In One “Marketing Basket”

Are you making the same business mistakes that most small business owners make? Hopefully you aren’t, because it can really take a toll on how much money you’re spending on your advertising campaigns. One of the biggest mistakes that you can make is relying on solely one source of advertising your business.

It’s always best to have more than one way to bring a customer, because you don’t want to put all your eggs in one basket and have one source gone, and no more sources. That’s why I make it a point to advertise my business in most ways as possible. I think you should do the same too.

For example, the only way that I used to market my business online, is through articles. I thought it would be okay to write a ton of articles and submit them, and then do nothing else for my business. Unfortunately, my website traffic had hit a plateau, and I was forced to try something new because the article marketing strategy had become semi-ineffective.

If you’re only marketing your business in one way, then I suggest that you change your habits immediately. At any time your one source of business could dry up on you, and you’re left holding the bag. It’s always best to have more than one way of getting visitors into your door, so keep this in mind.

You could put yourself on a marketing schedule or marketing routine that emphasizes all of the avenues that you can promote your business in. For example, you could mix yellow pages advertising, combined with newspaper advertising, and direct mail just to start. After you’ve mastered these techniques, make room for more strategies.

Now obviously you don’t need to use every marketing technique in the book just to market your business. Usually if you’re the owner of the business and you play an active role in the operations of things, you may not have time to implement some of the marketing strategies available to you. And that’s just because there’s simply not enough time in the day to run your business and market at the same time.

You have 2 choices here: The first choice is that you can hire another staff member to work in your business while you focus on the marketing. Or… you can continue to work in your business and moderately market your products. It all depends on how much money you can afford to spend on a new employee. So make this a wise choice.

I personally think that you should consider hiring a new employee. There are so many things that you can do to market your business, and I think that relying on one traffic source is a path to business destruction. Make use of any other free time that you have to come up with new marketing ideas.

Consider mailing postcards, direct mail letters, press releases, advertorials, classified advertising, newspaper advertising, and etc. There are so many ways that you can market your business, so take advantage of these marketing techniques today.

Good luck with marketing your products and services.

VM Direct Review – Don’t Join VM Direct Until You Read This

The main directors of VM Direct are Craig Ellins and Amy Black. They launched this company in 1996. Since then, both of them have been striving hard to keep the firm alive, but due to the 9/11 incident, the company suffered tremendous setback.

The motive of VM Direct was to encourage people to generate and contribute towards various media through the Internet. This dream slowly and gradually started coming into lime light, when people started socializing and sharing various information with their friends, business and other loved ones at negligible costs. Mr. Richard Kall was the brainchild behind this innovation. He has won the title of lifetime achiever and has a widespread knowledge of network marketing companies, MLM companies and many other billion-dollar industries.

Finally, in 2003, as Mr. Richard Kall first saw his e-mail video, he was so thrilled and touched, that he immediately took over the controlling interest of VM Direct and gave precious guidance to the company, which are still being followed and executed accordingly.

Moreover, in 2006, VM Direct’s parent firm, DigitalFX that is a non-functioning public trading company operates on Stock Exchange of America under the DXN symbol. DXN is a fully functional public trading company, which offers sufficient tips for assuring employee confidence, vendors and customers. Mr. Richard Kall has also been successfully providing guidance to this company. DXN along with VM Direct has been striving hard to meet the needs of every customer like a true MLM company and expand the customer base accordingly.

VM Direct’s various services are video blogging, active media streaming, instant messaging and various other technical attributes. VM Direct provides certain facilities, with the help of which you may watch live broadcasts and other critical videos through a home computer. The compensation plan for VM Direct is the same for any other MLM company and its plan is based upon dual level marketing model. The most important criteria for any MLM company towards success are not its products, but the proper knowledge and guidance for marketing those products.

Products of VM Direct are undoubtedly good and popular. The affiliation program is also well rewarding, as the firm do not trades from its parent web site.

On its negative facet, VM Direct entertains only those members who have signed up through their own affiliates. Moreover, their training and educating procedures is not that effective for marketing their products.

Despite of past losses, VM Direct produces smart and effective Internet-based products and tries to create a big name in the MLM sector.