VM Direct Review – Don’t Join VM Direct Until You Read This

The main directors of VM Direct are Craig Ellins and Amy Black. They launched this company in 1996. Since then, both of them have been striving hard to keep the firm alive, but due to the 9/11 incident, the company suffered tremendous setback.

The motive of VM Direct was to encourage people to generate and contribute towards various media through the Internet. This dream slowly and gradually started coming into lime light, when people started socializing and sharing various information with their friends, business and other loved ones at negligible costs. Mr. Richard Kall was the brainchild behind this innovation. He has won the title of lifetime achiever and has a widespread knowledge of network marketing companies, MLM companies and many other billion-dollar industries.

Finally, in 2003, as Mr. Richard Kall first saw his e-mail video, he was so thrilled and touched, that he immediately took over the controlling interest of VM Direct and gave precious guidance to the company, which are still being followed and executed accordingly.

Moreover, in 2006, VM Direct’s parent firm, DigitalFX that is a non-functioning public trading company operates on Stock Exchange of America under the DXN symbol. DXN is a fully functional public trading company, which offers sufficient tips for assuring employee confidence, vendors and customers. Mr. Richard Kall has also been successfully providing guidance to this company. DXN along with VM Direct has been striving hard to meet the needs of every customer like a true MLM company and expand the customer base accordingly.

VM Direct’s various services are video blogging, active media streaming, instant messaging and various other technical attributes. VM Direct provides certain facilities, with the help of which you may watch live broadcasts and other critical videos through a home computer. The compensation plan for VM Direct is the same for any other MLM company and its plan is based upon dual level marketing model. The most important criteria for any MLM company towards success are not its products, but the proper knowledge and guidance for marketing those products.

Products of VM Direct are undoubtedly good and popular. The affiliation program is also well rewarding, as the firm do not trades from its parent web site.

On its negative facet, VM Direct entertains only those members who have signed up through their own affiliates. Moreover, their training and educating procedures is not that effective for marketing their products.

Despite of past losses, VM Direct produces smart and effective Internet-based products and tries to create a big name in the MLM sector.

Direct Marketing On The Internet

The companies that generate the most profits from online marketing, like any other forms of marketing, are those that use direct marketing principles in everything they do.

Direct marketing, unlike traditional marketing, is all about achieving a return on investment from your advertising spend and tracking the response from each individual campaign.

Direct marketing focuses on producing immediate profits or results. Traditional marketing is about ‘branding’.

The biggest difference between traditional marketing and direct marketing (apart from the immediate, identifiable profits) is that you can achieve all the benefits of traditional advertising with direct marketing, such as branding, but you can’t achieve all of the benefits of direct marketing from traditional marketing, such as immediate profits.

For example, let’s say you advertise in magazines, and you have ads in BRW, Forbes and Times, with each one costing you $8,000 for a full page. Traditional marketing would spend the advertising budget to advertise in each paper for the purpose of ‘branding’ with no real purpose except to let the public know about one of their products or, even worse, to let them know the company exists.

Direct marketing would spend the advertising budget in each paper but they would have a clear reason for advertising, would offer something of value and would provide clear instructions on how the reader can redeem that value, such as a free gift or a coupon. They would use different phone numbers in each of the advertisements so they could track how many sales were made from each ad, and what the ROI was for each ad. With this information, they can identify which ad produced profits and which ad produced a loss, then continue advertising in the profitable medium and stop advertising in the others.

Online marketing is the same. There are those companies which use traditional marketing methods (the vast majority) and there are those that use direct marketing methods (the successful minority).

In the offline world, direct marketing means tracking the results from newspaper ads, magazine ads, pamphlets, radio advertising and TV advertising… so that you know exactly how much profit you make from each advertising medium.

In the Internet world, direct marketing means tracking the results from pay-per-click advertising campaigns, search engine optimisation campaigns, email marketing campaigns, banner advertising campaigns, contextual advertising campaigns, affiliate marketing campaigns and everything you do to drive new sales to your business.

One of the advantages the Internet provides to direct marketers is the speed and ease of tracking all marketing campaigns, identifying profit centres and loss centres and then continually improving ROI from each marketing avenue.

Before the Internet, and even now, tracking response from offline advertising involved setting up multiple phone numbers and waiting (sometimes months) to see the results. On the Internet you can see results in as little as 24 hours and then adjust the marketing spend to suit.

If you want to generate maximum profits from online marketing then you must think like a direct marketer, where every dollar spent must bring back at least two or three times the investment.

What Small Businesses Can Learn From Gym Marketing

Gyms are constantly on the lookout to get more members. They are actually one of the most effective marketers in the industry for their ability to constantly have high conversions using creative slogans, promotions and various ploys to get customers in their doors. Once the prospect is in their office it is up to the marketer to make the sale.

When examining many of the ways gyms utilize their marketing efforts we can quickly see why some are so successful. Below are a few tips to increase sales in your own business. Feel free to apply these to just about any industry as these can be seen as universal applications to just about any field.

Signage – Many times gyms are more offline than they are online. With that, many times the gym themselves are looking to promote themselves using visual signs in their windows. By using these signs, prospects are more likely to enter the building. However, what gyms do best is creating compelling copy that will entice just about anybody.

Copy – Gyms are notorious for their effective copy. Be sure that your copy follows what seems to be their plan for success – first create the offer with price, then give a deadline for the person to follow-through on it. This will help in putting an immediate call to action, and will also help in motivating your prospect to go through your doors.

Follow-up – Gyms are always following up with prospects. Be sure that your follow-up is consistent and friendly. Most gym owners and recruiters stop at little to get their prospect on the phone; as a result they have high conversions and often get the sale through their repetitive (albeit sometimes annoying) follow-up. Just be sure to remain courteous and respectful of their time if they are busy.

Referral Programs – Many times gyms will have referral programs. These programs incentivize their existing customer base to refer their friends to the gym. This helps in activating word-of-mouth marketing and will also help perpetuate all marketing efforts to interested people.

With these tips and a few follow-through efforts your marketing efforts are sure to pay off in the long run. Just remember to keep consistent and keep on point with all of your initiatives – and don’t give up.