Full Color Direct Mailers Increase Small Business Sales

Is Full Color Pring Affordable?

When people talk about full color printing they often associate the word “color” with “expensive”. In fact many people will refuse color printing in order to save money. To be clear, the facts are that  full color printing is very cost-effective and easy to do with a very small advertising budget.

Why Use Full Color Printing for Advertising?

A common mistake made by small businesses is the attempt to save money by using grayscale printing or not printing in full color. While this can save you money in the short term it will end up costing you money in the long term by significantly reducing the effectiveness of your advertising campaign. This is especially true if you are using photographic imagery where the quality of your images is essential. Not spending that little extra cash on full color printing can actually provide a negative impact on your business and will result in much fewer customer conversions.

The Benefits of Direct Mail

While direct mail is not the only distribution method you can think about using for your flyers, it should definitely be the most prominent method to use. Many businesses use direct mail frequently and regularly in order to supplement their customer base and ensure repeat sales as well as bringing in brand new customers that would otherwise not know about your business. With direct mail you also do not need to wait around for customers to come to you, you can go directly to al the customers within your local area so you know any potential customer that is out there is exposed to your business. That means if anyone out there will possibly carry out a sale with your business you will make sure that they can and will.

Why is this Great News for a Small Business?

As a small business, every penny counts. Even though you should not sacrifice full color printing to save money, there are plenty of other ways to help cut the costs down including bulk order discounts and reduced shipping costs for longer shipping orders. In addition to this the sheer effectiveness of direct mail distribution and flyer advertising as one of the most effective (and cost effective) advertising solutions today means even a small business can take advantage of this method. This advertising method is highly accessible; absolutely any business can supplement their marketing campaign with direct mail flyer distribution.

So How can Full Color Direct Mail Increase Sales?

With full color advertising and a direct mail flyer distribution method you are not only cutting costs and ensuring the highest quality in design and printing, but you are also ensuring your business has a bright future. The more people you can introduce your business to the more sales you will receive and with a professional flyer design you can also ensure the actual customer conversion rate increases as well meaning more sales all round.

Understanding the Stock Market – Support and Resistance

There are many tools that an investor or trader can use to assist in determining price direction. A trader should not rule out subscribing to newsletters that offer trading support and actual stock picks to supplement your own analysis of markets and market direction.One of the essential tools in analyzing market price direction is identifying support and resistance zones. These are areas where prices tend to consolidate and reverse. Support provides support to prices that are declining and resistance impedes prices that are attempting to advance.Now it is possible, of course, that prices decline or advance through these zones bringing into play another zone of support or resistance. Generally, if prices are falling into a support area and that area holds and they begin to rise again you should be a buyer. If the area doesn’t hold then prices could drop to the next area of support. A trader could go short at that point, but would not necessarily do so. An analysis of the overall market and a longer term price picture should be considered before shorting this area.Similarly, at resistance points, if the zone holds and rejects prices a short position could be initiated. If the resistance doesn’t hold prices, look at the next resistance point.Determining support and resistance points takes some practice and is somewhat subjective because there are points that can be considered weak support or resistance and strong support or resistance.There are many books and seminars that teach methods for determining support and resistance zones, but the simplist way is to look at price charts. Which charts to look at depends on if you are a long term or short term trader. Longer term traders may look at daily and weekly charts and shorter term traders might look at 5, 10 or 30 minute charts.Whichever charts you decide to use look back at previous areas of support and resistance. That is, if prices were advancing, at what price did they stop advancing and begin to decline. How many times did that price hold prices from advancing further. The more times it repelled price appreciation, the stronger and more significant the resistance point.Apply the same logic to support points. When prices are declining, at what price point did prices stop declining and begin to advance.By looking at historical charts you can determine many support and resistance zones that will assist you in your trading decisions.

Why You Shouldn’t Put All Your Eggs In One “Marketing Basket”

Are you making the same business mistakes that most small business owners make? Hopefully you aren’t, because it can really take a toll on how much money you’re spending on your advertising campaigns. One of the biggest mistakes that you can make is relying on solely one source of advertising your business.

It’s always best to have more than one way to bring a customer, because you don’t want to put all your eggs in one basket and have one source gone, and no more sources. That’s why I make it a point to advertise my business in most ways as possible. I think you should do the same too.

For example, the only way that I used to market my business online, is through articles. I thought it would be okay to write a ton of articles and submit them, and then do nothing else for my business. Unfortunately, my website traffic had hit a plateau, and I was forced to try something new because the article marketing strategy had become semi-ineffective.

If you’re only marketing your business in one way, then I suggest that you change your habits immediately. At any time your one source of business could dry up on you, and you’re left holding the bag. It’s always best to have more than one way of getting visitors into your door, so keep this in mind.

You could put yourself on a marketing schedule or marketing routine that emphasizes all of the avenues that you can promote your business in. For example, you could mix yellow pages advertising, combined with newspaper advertising, and direct mail just to start. After you’ve mastered these techniques, make room for more strategies.

Now obviously you don’t need to use every marketing technique in the book just to market your business. Usually if you’re the owner of the business and you play an active role in the operations of things, you may not have time to implement some of the marketing strategies available to you. And that’s just because there’s simply not enough time in the day to run your business and market at the same time.

You have 2 choices here: The first choice is that you can hire another staff member to work in your business while you focus on the marketing. Or… you can continue to work in your business and moderately market your products. It all depends on how much money you can afford to spend on a new employee. So make this a wise choice.

I personally think that you should consider hiring a new employee. There are so many things that you can do to market your business, and I think that relying on one traffic source is a path to business destruction. Make use of any other free time that you have to come up with new marketing ideas.

Consider mailing postcards, direct mail letters, press releases, advertorials, classified advertising, newspaper advertising, and etc. There are so many ways that you can market your business, so take advantage of these marketing techniques today.

Good luck with marketing your products and services.