Network marketing is like anything else in life, it requires direction. There are a lot of mis consumptions, so let’s get it right, it is a legitimate business not a get rich quick scheme. Further more it’s a low-overhead, home based business that can actually offer many of the tax advantages associated with owning your own business. Network Marketing is an often overlooked opportunity that is open to anyone, and in these current economic times, certainly worth consideration.

In direct sales, the products and services are promoted directly to customers, generally in their homes or the homes of others, through personal explanation and demonstrations. Products and services are delivered directly from the manufacturer to the consumer, bypassing all the middlemen. Almost any product you can think of is now sold through Network Marketing, house wares to fitness products, toys to web services.

Traditionally, Network Marketing is known as a ‘Word of Mouth’ business structure where people talk with other people and spread the word about the services and/or products they represent, and those who choose to jump on the wagon, do the same down the line. This is a method any company can choose to use, to reach its customer base. Any product or service can be sold this way.

Contrary to expectation, you as a newcomer, has the same potential for success as the long-term sponsor provided that the necessary research and skills training takes place. When you evaluate your opportunity you need to look at what resources or training the company offer.

Network Marketing is a way for any average individual, without any prior business experience or technical training, to establish a world wide, highly profitable marketing organization, and to run it out of their own home. However, as any thing in life worth achieving, it will take training, time, patience, motivation and goal setting to be really successful.

Network marketing is a working plan and not a quick get rich scheme. It’s not the same as pyramid selling. Network Marketing simply is based on the concept of networking. Network Marketing is also known as Multi level Marketing (MLM).

Dan Kennedy is internationally recognized as a ‘millionaire-maker’, helping people in just about every category of business turn their ideas into fortunes. Dan Kennedy is often referred to as the Millionaire Maker for his uncanny ability to help people achieve their goals both financially and in their personal lives, Dan himself has always done business under his terms and was able to

retire totally financially secure at the tender age of 49. Dan Kennedy is the “hidden genius” behind full-page magazine advertisements you’ve undoubtedly seen, direct-mail campaigns you’ve received and TV infomercials you’ve seen. Dan Kennedy is blunt, straightforward, and almost totally lacking in diplomacy.

Marketing Genius

He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

Although Dan Kennedy rarely speaks anymore, except for events sponsored by Glazer-Kennedy Insider’s Circle or a few select engagements for private clients, he was formerly one of the most popular, in-demand speakers on direct marketing-related topics. Here are a few examples: To sneak away with
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Sales Systems

Many of Dan’s clients — and “students” including me — achieve really miraculous sales breakthroughs almost overnight. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. “No matter what you sell… or… who you sell it to, Dan’s finally created a simple and easy to use AUTOMATIC “sales message creator” that even an illiterate can use to “snap together” an order pulling sales letter like a child’s jigsaw puzzle.

Information Facts

He is never in his office, never takes incoming calls and new ‘private’ clients are asked to submit information by fax before getting a telephone appointment with him. In the information-publishing field, he has literally guided over two dozen startups to multi-million dollar annual sales. He got his start in the information business by working from a small coffee table in his apartment. He doesn.t need that coffee table anymore.

Marketing Ideas

Entrepreneur Magazine says he has “at least 101 moneymaking ideas for any business owner” — but ‘idea’ is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies. As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King and many others. Dan offers some new ways of looking at old ideas, like if you are self-employed, you can live “off peak” and never need to stand in line again using his fabulous techniques.

Copywriting

Dan’s Copywriting Seminar In-A-Box is definitely the most valuable training I have received in copywriting. But after viewing Dan’s Copywriting Seminar In-A-Box, I can honestly say that I’ve been introduced to hundreds of new ideas that I know will make me thousands of dollars. It is a no nonsense copywriting course for people who want the bare bones info and not a bloated seminar. We have this briiliant product for instant download on the site.

Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. Dan Kennedy is already a best-selling author of 6 books and numerous “how-to” courses and packages — many of which retail for as much as $3,492. We have reproduced these products as .pdf files and auio files for download and learning on the move, all at a fraction of the previous cost.

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Have you always wondered about how those people who make big money online do it? What is affiliate marketing all about? Can someone with no prior knowledge of the concept do learn and do it with ease? Is it possible to make $500 in a single day? Let me try to answer your queries today.

Do not be intimated by the term “affiliate marketing”. Let me break it down into the two terms, “affiliate” and “marketing”. Well, we are all familiar with marketing, which is the promotion of a merchant’s products to a customer via a number of ways, advertisements and commercials on TV or magazines for example. It is the term “affiliate” that perhaps create much curiosity. An affiliate is someone other than the merchant who tries to direct internet traffic to the merchant’s websites selling the merchant’s products. Now if the customer who gets “referred” by the affiliate goes on the merchant’s site and buys a product, the merchant will pay the affiliate a commission for the sale. This is the basis of Affiliate Marketing.

As you can imagine, this method of making money from the internet has many possibilities with the vast amount of products from various industries being sold on the internet right now. How exactly can you start being an affiliate then?

Firstly, you will need to find a product to promote. As with any kind of marketing, you will need to do a quick research to find out what type of products get the most interest at the moment. There are a number of ways to do this. You can for example use the Overtures search tool (inventory.overture.com) and type in keywords such as “buy” or “shop for” and the free tool will generate for you a list of search results of key phrases that consumers look for on the internet, such as “buy new car” or “shop for new house”. With a general sense of where to start, you will now want to go further and look at the actual brands available. If there are no affiliate programs for the product you chose, there is probably no way to make the industry profitable for you. To search for affiliate programs, you can type in Google, “industry name + affiliate program” which in the case of buying a car, we could type “car sales + affiliate program”. This task would reveal to you the merchants who offer an affiliate program for you to take part in.

Seeking out a market and an affiliate program to join is not a guaranteed way to make you money however. You will need to choose the right product and affiliate program. You can use the free Alexa.com tool to check up on the merchant website’s traffic; just head over to the website and type in your merchant’s URL. A good alexa ranking (lower number, in general under 100,000 is a decent rank, remember the lower the better) would indicate to you that the merchant’s site receives a fair amount of traffic and reputation; this translates to better success for you too as an affiliate.

Armed with the knowledge of which industry to tap on and the right affiliate program to use, you are now ready to start directing traffic to your merchant’s site and start earning commissions. You can do this in a number of ways. One such way is through creation of a website.

Again referring back to our car example, you could generate a content based website on which you discuss various models of cars. You could do a simple review of the various models, or offer car tips: how to keep the coat looking brand new for instance. You could even set up a forum for people sharing the same interests to discuss in, a forum is a good way to ensure return traffic to your site. Within this website, you could then plant your affiliate links to direct traffic to the merchant’s site. In a content website like this, you open the doors to other products within the same industry. For example you could promote car waxes, tires, brakes, car repair services, used car sales and subscribe to their respective affiliate programs. The possibilities are limited by your imagination.

So there you have it, you now have a good idea of what affiliate marketing works and how it is possible for affiliate marketeers to make big bucks even when they sleep or are on vacation. Of course, to be successful at affiliate marketing takes some effort: to do the research on markets and to create ways to direct traffic to your merchant’s site. Also, you have to spend some time to learn certain strategies and techniques that will allow you to generate the most amount of traffic and convert the traffic into purchases and commission for you.

Affiliate Marketing is one of the most lucrative ways to make money on the internet, with the possibilities of earning $100/day or $500/day or even $1000/day through commissions, I think you would agree with me when I say the effort you put in to learn and apply these skills is worth the while!

It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others – clearly getting better at what you do as an organization is a key component to success.

If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program – improving your communication quality, focusing the message, boosting the frequency and breadth of the media carrying it to increase sales or membership in one simple motion.

Unfortunately it’s not really that simple. However, there are lots of small things you can do to increase the effectiveness of your outreach marketing – some of them as easy and inexpensive as turning up that volume control. Some may seem obvious, but in aggregate, they should boost response, increase participation, build membership and loyalty, and increase retention in your organization.

1) Get To Know Your Audience

Primary research among membership-based organizations is more rare than most would care to admit, and good research into your members’ preferences, needs and desires can really provide you with a good, solid foundation for basing creative and strategic decisions going forward. The more you know about your members and prospective members, the more your marketing messages will resonate, the more likely your offers will be found relevant to their lives, and the more value they will find in the programs designed for their benefit. Phone research, in the form of in-depth interviews with members, either individuals or representatives of organizations, can provide eye-opening insights that can drive your strategic marketing efforts in a new and more effective direction. There are several highly reputable research organizations and consultants that can help guide you through the process to be sure you get accurate, actionable results.

TO DO: From your in-house database, select 20 members, and 20 prospects, with a good selection of large and small (trade only), or for professional societies, a good mix of member types. Call the list using a short 1-page, 5-question script devised to elicit in-depth responses, not one word answers. Use questions that rank priorities as often as feasible, so you have some quantitative data as well as general, anecdotal information. Note the differences between members and prospects – that gap is where to focus your efforts.

2) Refine and Use Your “House” List for Direct Mail

Your member database is the heart of your organization. Is it healthy? Is there plaque build-up of bad information, outdated addresses, prospects that have no relevance to your offers, or need of your services? Is it unwieldy to use, complex to navigate, cumbersome to work with? Is it structured the way your organization works so that it mirrors your efforts, or does it fight you every step of the way? Do you find that it takes an inordinate amount of time and effort to extract what should be simple requests for subsets or quick lists like committees or sub-groups? If the answer is “Yes” to any of these questions, it’s time to evaluate your database software, structure and use in light of how your organization uses and needs access to data.

If you can’t easily extract and manipulate your own in-house data, it will be extremely difficult to compare it to prospect data so you can make intelligent selections for focused, targeted, personalized mailings. Bad data does more damage than good data used ineffectively, especially in membership-based organizations where every member needs to be treated like gold, let alone executive committees, board members, special-interest groups that need some extra attention.

TO DO: Select a random list of 40 members from your database, however your normal procedures allow you to do that. If it takes longer than about an hour, you need to develop new processes at a minimum, and at worst you need to revamp your entire database, starting with new software and converting the data, after you clean it up and verify each piece. One quick way to do this is with a database dump postcard. Craft a postcard that explains what you’re trying to do – clean your data. Ask the members to update the info on the label on the front in spaces on the back if need be and mail it back to you. The first 200 that return the card will receive a small gift as a “Thank You”. You should receive less than 2% bad addresses. If not, time to do a major overhaul of your data.

3) Re-Evaluate Your Benefits and Offers – Are They Still Relevant?

The question running through any prospect’s mind when they think about membership is “What’s in it for me?” If the benefits of membership are not delineated in crystal clear fashion in your prospecting and membership materials, you’ve lost before it ever gets opened.

Presenting a compelling reason to join and stay a member has everything to do with knowing the audience and crafting benefits statements that resonate with that audience. They should be strongly worded, clearly written and explained, and demonstrated as a benefit that solves a known and widely understood “problem” within the homogenous group.

If you’re the Paint and Stain Manufacturers Association, and your biggest issue of concern for members is EPA regulatory compliance, one of your benefits should be something like “Close monitoring and strong, regular member input on all regulatory and legislative issues that could negatively impact manufacturers of all types of paints and stains.” While that activity ultimately benefits non-members as well, the key is “member input” – they get direct access to legislators, through correspondence and website access, etc. Direct benefit – strong statement.

TO DO: Using the data gathered in item Number One, trot out your membership selling brochure and verify that the benefits of membership there still match up with the recently gathered data surrounding member needs and desires. If they don’t, it might be time to re-evaluate the use of that piece of collateral.

4) Review Your Media List – And Use It To Raise Your Profile

Trade media should be the marketer’s best friend. Good relationships with publishers and editors of various magazines, newsletters, websites, and blogs that serve your industry, including your own publications, is essential to crafting a cohesive view of your organization and branding the organization accurately and effectively. Strong relationships with those key individuals allow you to:

* Craft and release your statements at leisure

* Gives you early warning of other’s perceptions of the organization from a neutral source

* Can tip you off to impending PR crisis

* Gives you heads up when there are going to be controversial stories written that involve your organization

* Allows them to readily contact you to get your point of view before it’s published

. . . in short, it keeps the media fair and reasonable, and allows you better access to your audience, which consists of both members and prospects.

TO DO: Review your media list, and call the Managing Editor, and the Publisher, of the top 10 publications, websites or blogs covering your industry. Ask some simple questions about how your organization is performing based on what they’ve heard from their advertisers and readers.

Let them know that you’ve got some exciting new initiatives coming in the near future and you’d like to get their take on them before you launch them, since you value their opinion so highly. Not only will this reconnect you to them with the call itself, but give them something to gossip about and talk to the others about, speculating about your next move. Suddenly, you may notice that your next press release will get a lot more attention than it might have otherwise.

5) Show How Exciting Your Meeting Is, Not How Great The City Is

Meetings as a function have changed and evolved significantly, especially in the last few years, as travel has been curtailed for budgetary and security reasons. Your meeting marketing must show compelling reasons for your members to:

* work their way out of the office for a few days

* go through the trauma that is today’s airport security

* get set up for three days of meeting, greeting and eating

* reverse the travel home,

* foot the entire bill themselves for the airfare, hotel, meals, seminars and the rest.

That needs to be some pretty convincing marketing. The meeting must look like they’ll be at a grave disadvantage if they miss it, by presenting unequivocal benefits for attendees, tangible benefits that you can clearly see the advantage in receiving. That fact that it’s in Cleveland, or Orlando, or Seattle, or wherever, is of minimal benefit, unless you live near the convention hotel in those cities. For the other 90+ percent of your members, it poses no compelling reason to attend.

As hotels become more homogenous and hotel brands are imposed more rigidly on individual locations and select properties, there is even less to differentiate the location for the meeting attendee – when one looks much like another, there’s not even any benefit to the hotel choice, let alone city destination. At the end of the day, attendees will have seen a ball room or two, a generic restaurant, possibly the parking garage and their generic room. If not their hometown, it may as well be anywhere – unless you make it a special, memorable experience.

Make your meeting memorable with solid content, outstanding speakers that really know your industry and are exciting to listen to, and after hours activities that really showcase the destination, its history and culture. Focusing on the destination in your marketing materials is a crutch, is not effective, and can easily be avoided with some creativity, some teamwork with your meetings department and committee interaction in the planning stages.

TO DO: Pull out the collateral and registration materials used to promote the last five meetings you hosted for members – examine them under the cold light of day, and see if you used any of the destination crutches to create “excitement”. Examine the program as a hard-working, time-starved, cash-strapped member might, and see if you’d attend this meeting if it were up to you to pay for it. Show them to your neighbor, and ask them “if the meeting were intended for their industry, would they pay to attend?” If not, time to re-examine your meetings goals and the approach you use to market them.

The above tips touch on many different aspects of non-profit and organizational marketing programs, but they are by no means complete or inclusive. They should at least be recognizable within your organization in some form, and will hopefully get the wheels spinning as you relate each to how you currently market the organization, and how some of them might fit into your current plan.

Some are free or inexpensive to implement, other require a greater investment in time, money and energy but pay off significant dividends in the longer term in increased member participation, boosted meeting attendance, bigger member rolls, more active committees, greater visibility for your organization and increased operational efficiency going forward. Anything you can do to increase visibility, build awareness, encourage members to join, participate and stay members is worth investigating.